Franchise Business Consultant

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD's coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies.

Position Description:

The Franchise Business Consultant (FBC) serves as a strategic advisor to franchise owners and regional teams, driving operational excellence, profitability, and brand consistency across the Tire Pros network. This role leverages advanced analytics, consultative coaching, and best practices to improve store performance, customer experience, and compliance with franchise standards. The FBC partners with franchisees to identify growth opportunities, implement operational improvements, and ensure alignment with Tire Pros brand objectives.

Key Responsibilities

• Utilize advanced analytics, dashboards, and benchmarking tools to assess franchisee performance and identify opportunities across car count, ARO, labor efficiency, parts margin, tire sales, and customer retention.
• Partner with franchise owners and general managers to establish short- and long-term business goals, define KPIs, and measure progress through structured operational reviews.
• Provide consultative guidance on store operations, workflow optimization, labor utilization, technician productivity, pricing strategies, and inventory management to improve profitability and cash flow.
• Collaborate with Key Account Managers (KAMs) to implement standardized operating procedures that drive consistency, scalability, and brand alignment.
• Recommend and support adoption of modern retail automotive best practices, including digital vehicle inspections (DVI), point-of-sale optimization, and CRM utilization.
• Coach and support KAMs on consultative selling skills, customer experience excellence, financial acumen, and franchisee relationship management.
• Participate in joint field visits with KAMs to deliver high-impact, in-person business reviews, supplemented with virtual meetings and data reviews.
• Guide franchisees on improving front-of-house performance, service advisor training, technician engagement, and shop culture to enhance customer satisfaction and retention.
• Partner with franchisees and marketing specialists to ensure effective execution of national, regional, and local marketing programs, including digital marketing and customer loyalty initiatives.
• Conduct operational audits and franchise reviews to ensure compliance with Tire Pros operating standards, brand guidelines, and franchise agreements.
• Proactively identify franchisee challenges or risks and escalate issues to leadership with clear recommendations and action plans.

Competencies

• Financial Acumen- Interpreting and applying understanding of key financial indicators to make better business decisions.
• Strategic Planning- Ability to envision a desired future, and translate this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
• Collaboration- Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Project Change Management- The ability and skill to identify, manage and control project related changes.

Qualifications

• Bachelor's degree
• 5 years of related experience preferred

Skills

• Microsoft Office
• Customer Relationship Management (CRM) Software
• Retail Operations Management
• Data Analysis
• Actionable Insights
• Marketing Programs
• Customer Engagement
• Project Management
• Consultative Solutions

Physical Demands/Working Conditions

Physical Demands Category: Office

Physical Demands/Work Environment/Travel Requirements:

• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace

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