Global Demand Generation Manager

Global Demand Generation Manager- Enterprise

WHO YOU ARE

The Global Enterprise Demand Generation Manager is responsible for driving predictable, high-quality pipeline for Hyperproof's Enterprise segment across North America and EMEA. This role owns the strategy and execution of enterprise demand programs that support account-based selling motions, multi-stakeholder buying groups, and longer deal cycles.

This role requires deep experience in enterprise demand generation, ABM/ABS, and partner-led demand creation, with the ability to translate data into insights, insights into recommendations, and recommendations into action at a global scale.

You will partner closely with Enterprise Sales, Product Marketing, Partnerships, and Revenue Operations to ensure programs are focused, measurable, and aligned to revenue priorities across regions.

This is a global role supporting EMEA and North America. East Coast (U.S.) location preferred to enable strong time-zone overlap with EMEA. This role reports to the SVP of Marketing.

WHAT YOU'll DO

Enterprise Demand Generation

• Own the Enterprise demand motion end-to-end, from strategy and demand creation through pipeline acceleration and expansion readiness.
• Design and execute Account-Based Marketing (ABM) and Account-Based Selling (ABS) programs for 1:many and 1:few with a roadmap to scale to 1:1, aligned to enterprise account tiers, buying committees, and sales motions.
• Drive inbound, outbound, and account-centric programs that generate Sales-accepted pipeline with strong conversion quality.
• Partner closely with Enterprise Sales to align demand programs to account priorities and pipeline goals.
• Own high-impact Enterprise "micro-moments" designed to create executive connection and accelerate pipeline velocity.
• Partner with Sales to design and execute curated field and hybrid experiences (e.g., executive dinners, roundtables, private briefings, regional events).

Partner Co-Marketing Demand Creation

• Plan and execute partner co-marketing programs to drive net-new enterprise demand and pipeline creation.
• Collaborate with Partnerships and Product Marketing to build joint campaigns, events, content, and offers with strategic partners.
• Ensure partner programs are tightly aligned to enterprise account strategies and regional priorities.
• Measure partner-sourced and partner-influenced pipeline impact and continuously optimize for scale and efficiency.

Global Channel Strategy & Execution

• Plan and execute enterprise demand programs across channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization), Programmatic, Partners channels, and more.
• Make clear recommendations on where to invest, test, and optimize to drive predictable pipeline.
• Design and run enterprise lifecycle programs that support account engagement buying group expansion, sales readiness and deal acceleration, and cross-sell and expansion readiness in partnership with Customer Marketing.
• Use behavioral, firmographic, and intent signals to trigger the right message to the right account at the right time.
• Balance always-on enterprise engagement with near-term pipeline impact across regions.

Data, Insights, and Prioritization

• Analyze performance across channels, accounts, regions, and lifecycle stages to identify what is working and what is not.
• Move beyond reporting to deliver clear insights, recommendations, and prioritization.
• Own an enterprise pipeline goal and prioritize work based on impact, lift, and revenue alignment.
• Partner with Revenue Operations to ensure clean tracking, attribution, and funnel visibility across NA and EMEA.
• Continuously refine programs based on performance data, sales feedback, and regional insights.

HOW YOU'LL KNOW YOU ARE SUCCESSFUL

• Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
• Improved MQL → SQO → Closed Won conversion rates
• Clear prioritization of programs tied to revenue impact
• Strong partnership with Sales built on trust, clarity, and results

What You'll Bring

• 6+ years of experience in B2B SaaS demand generation or growth marketing, with significant enterprise experience
• Proven experience running enterprise demand generation programs with ABM / ABS
• Hands-on experience managing, executing, and optimizing multiple demand channels, including account-based paid media and field programs
• Demonstrated experience with partner co-marketing and partner-led demand creation
• Experience supporting global markets, specifically North America and EMEA
• Strong lifecycle marketing experience across account engagement, deal acceleration, and expansion signals
• Strong analytical mindset with the ability to turn data into action and influence priorities
• Comfort operating in a fast-changing, fast-growing environment
• Clear communicator who can partner cross-functionally and influence senior stakeholders
• Nice to have: Experience in GRC, security, compliance, or regulated industries

What Success Looks Like

• Delivery of consistent, predictable Enterprise pipeline growth quarter over quarter, aligned to global revenue targets.
• Growth in account engagement, opportunity conversion, and deal velocity
• Clear prioritization of programs tied directly to enterprise revenue impact
• Strong, trusted partnerships with Enterprise Sales, Partnerships, and RevOps
• Scalable, repeatable demand programs that work across NA and EMEA

What's Our Tech

• HubSpot
• Salesforce
• 6Sense
• Gong
• Qualified
• Zoominfo
• Leandata
• VWO
• WordPress
• Google Analytics

Candidate Experience

We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totaling 3 hours.

• 1st Interview- Talent Acquisition
• 2nd Interview- Hiring Manager
• 3rd Interview- Marketing and Sales Panel
• 4th Interview- Showcase your work