Growth Marketing / Demand Generation Manager

Overview

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that—fast.

We’re the industry’s first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.

The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we’re scaling fast—and we’re hiring a demand gen expert who’s ready to accelerate growth in a high-velocity go-to-market motion.

If you’re a hands-on growth marketer who loves full-funnel strategy, thrives on experimentation, and wants to make a big impact in a category-defining startup—let’s talk.

The Role

We are seeking a strategic and data-driven Senior Demand Generation Manager to lead our pipeline-driving initiatives. This includes integrated campaigns, paid channels, ABM, and lifecycle marketing. You will work closely with Product Marketing, Content, Sales, and RevOps to develop high-performing campaigns that convert general contractors and subcontractors into customers.

This is a highly cross-functional individual contributor role for a proactive individual who can think holistically about funnel health, but also dive into the details of testing copy, optimizing channels, or refining nurture sequences.

What You’ll Own

Demand Generation & Funnel Strategy

• Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns

• Launch and scale integrated campaigns that create awareness, drive hand-raisers, and accelerate SQL conversion

• Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS

• Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives

• Manage the campaign calendar and ensure cohesive execution across audience segments

ABM, Nurture & Lifecycle

• Develop and execute ABM plays for strategic accounts

• Build nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals

• Collaborate with Sales to tailor outreach programs, landing pages, and nurture sequences

• Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps

Campaign Optimization & Reporting

• Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI

• Build dashboards and report on campaign performance with clarity and regularity

• Partner with RevOps to maintain campaign hygiene and attribution integrity

• Continuously iterate campaigns through A/B testing and data-backed insights

Requirements

Who You Are

• 5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS

• Proven track record owning pipeline and executing integrated campaigns that convert

• Hands-on experience managing paid digital programs and content-driven lead gen

• Analytical thinker with strong funnel intuition—you can model impact and optimize to the number

• Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity

• Excellent collaborator across Sales, Product Marketing, Content, and RevOps

• Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever’s new and useful.

• A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.

• Experience in construction tech, field services, or skilled trades is a plus—but not required.

Bonus Points

• Experience marketing to field-facing buyers (construction, logistics, services)

• Familiarity with ABM tools and outbound intent platforms

• You’ve worked in PLG as well as sales-assisted motions

About You

We want you to be a part of the Clearstory success story so as you engage with us and our team members, it would be helpful for you to understand some of the core characteristics of our team - hopefully, many of these resonate with you!

• Embody our core values

  • Be Curious

  • Customer Obsession

  • Keep It Simple

  • Raise the bar

• Passion and enthusiasm for your work and the Company

• Loves to take the initiative

• An upbeat, positive, and good-to-be-around attitude.

• Sense of humor.

• Is a “doer” with a hands-on approach

• Very high energy.

• Commitment to excellence.

• Operationally focused - thinking about the entire business and not just your role.

• Bright, quick, articulate, able to influence without direct authority, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies.

• Ability to influence peers, operational managers, and executive team.

• People willingly seek out your advice in the planning phase of decisions.

• Strong entrepreneurial nature and approach.

• You foster trust and accessibility.

• Strong prioritization skills.

• Aggressive drive with a can-do attitude.

• Ability to build relationships and earn the respect of other teams.

• Organizational tolerance: able to work with ambiguity and constant change.

• Genuine passion for customer service.

• Enjoys and has implemented change.

• Believes strongly in his/her abilities.

The Company You’ll Join

We are a first-of-its-kind, category-defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they can use us to share costs with the companies they work with. This is why our integrations team is so critical to our company’s success!

Just as TurboTax did for tax documents and Bill.com did for accounts receivable and accounts payable, Clearstory is doing the same for change order communication between construction companies.

The construction industry is being transformed fast by technology, but the way companies communicate costs hasn’t evolved in decades and still heavily relies on carbon copy paper, spreadsheets, and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data entry into spreadsheets.

At Clearstory we are changing that and creating a new category “change order communication,” by intelligently digitizing this age-old process. This leads to an increase in profits, more successful contractor-to-customer relationships, more transparency into a project’s true cost, and less wasted paper!

We are a Series B 100% SaaS company with impressive credentials for a company at our stage.

The Team You’ll Be Surrounded By

In addition to experienced SaaS sales, marketing, engineering, and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Clearstory we know our customer’s pain points and challenges firsthand and have built a category-defining product that serves the user first.

You’ll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

More important than meeting 100% of qualifications, we are looking for collaborative, long-term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our company’s mission to build the industry standard in digital change order communication for the commercial construction industry.

The Opportunity

As an early member of the team, you will have an exceptional level of impact on the development and iteration of our Company and the workplace culture itself.

This is your chance to join a team that is bringing game-changing technology to a stagnant, static, pen-and-paper part of the commercial construction industry.

This is an earlier-stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence.

Benefits

• Ability to work with a new product category that has already found product market fit

• Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home.

• Executive interaction regularly

• Competitive market-rate salary for a Series A company

• Subsidized healthcare, vision, and dental

• Early equity!

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@Clearstory.com. As a company, we value fairness, collaboration, communication, and leadership and build our teams around these values.