Growth Marketing Manager
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Job Description
Company
Founded in 2018 by CPAs, tax attorneys, and software developers, Taxbit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. Taxbit’s Software-as-a-Service (SaaS) platform streamlines and automates customers’ tax reporting and accounting activities for digital assets.
Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), Taxbit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. Taxbit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Europe.
Opportunity for Impact
As Taxbit’s Growth Marketing Manager, you'll help scale planning, executing, and optimizing strategic omnichannel programs to drive demand and grow revenue. This role blends strategic thinking with hands-on execution and will work cross-functionally with Sales, Product, Content, and Revenue Operations teams.
This role is ideal for someone excited to experiment, iterate quickly, and partner cross-functionally. You’ll help evolve how Taxbit brings its value proposition to market through compelling digital experiences that engage prospects and generate pipeline.
Role and Responsibilities
- Manage strategy and execution across growth marketing channels (paid search, paid social, SEO, programmatic, webinars, and email nurture), driving pipeline and revenue growth
- Launch and manage strategic programmatic and paid campaigns
- Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers
- Support strategic website management work, including CRO Optimization, landing Page creation, and A/B testing
- Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy
- Consistently analyze and optimize performance across all programs, channels, and budgets
- Manage Taxbit’s social media marketing strategy
- Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot
- Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages
- Drive effective utilization of the MarTech stack by identifying opportunities to streamline workflows, enhance reporting & analysis capabilities, and unlock operational efficiencies
- Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table
Professional Qualifications
- 5+ years of experience in growth or digital marketing, ideally within a high-growth B2B SaaS company
- Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
- Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
- Experience with marketing automation and CRM systems (Hubspot preferred)
- Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
- Strong understanding of SEO best practices and conversion rate optimization (CRO)
- Hands-on experience managing website content
- Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
Compensation
The base salary range for this role is $90,000 - $150,000. Specific roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.
Taxbit in the News
Corp PressForbes America's Best Startup Employers Deloitte Top 10 Fast 500 Award Forbes FinTech 50Recent Product Announcements Taxbit Announces AI Enabled Rules Engine for Crypto AccountingTaxbit Launches DAC7 Compliance Solution for Digital MarketplacesTaxbit Introduces The First Enterprise-Grade Legal Entity Support Solution for Digital AssetsTaxbit Launches Innovative CESOP Reporting Solution for Digital AssetsTB Thought-Leadership Pieces Fortune- Future of FinanceNASDAQ - How Regulation and Technology Are Bridging the Gap Between Tradfi and Crypto Future of Finance Roundtable Event (Video) Coindesk- The Tax Implications of Sam Bankman-Fried’s ConvictionFox Business- AI tools streamlining accounting workflows and opening capacity for innovation Bloomberg Tax- Is Anyone Paying State Taxes on Bitcoin and NFTs? (Podcast) Alliance/ Partner AnnouncementsIRS Taps TaxBit to Audit Bulk Crypto Transactions EY to Collaborate With TaxBit on Digital Asset Tax Reporting TaxBit and KPMG LLP Announce Alliance to Assist Digital Asset Companies Amid Market and Regulatory Uncertainty Deloitte and TaxBit Form Alliance to Meet Exponential Market Demand for Digital Asset
Disclaimers
- By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired.
- Employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.