HCP Marketing Lead Rheumatology

Make your mark for patients

We are looking for a HCP Marketing Lead to join us in our Rheumatology Marketing team, based in our Atlanta, GA office.

About the role

As a Rheumatology Marketing Lead, you will steward UCB brands to market leadership by developing and implementing impactful marketing campaigns.

Who you'll work with

This role will be reporting to a Rheumatology Brand Lead, you will work with Marketers across the Immunology Business Unit, including marketers responsible for HCP promotion, Digital promotion, Peer-to-Peer, Patient, and Payers. You will collaborate closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, and Compliance.

What you will do

• Lead development of compelling messages, claims, and creative content living into the overall brand vision set by UCB organizational leadership.
• Shape integrated HCP marketing strategies, executing core tactics to drive adoption of a launch brand.
• Partner with Marketing, Operations, Field Sales, and Learning & Development to optimize promotional content and ensure effective delivery of digital and print assets to the Field Sales team.
• Provide updates to commercial leadership teams for awareness and alignment.
• Lead content development from initial concept through the Review Committee (RC) process (medical, legal, and regulatory review) to approval
• Collaborate with agencies on creative content development; oversee budget updates and accruals.
• Partner with UCB Learning and Development team and sales leadership for new hire and ongoing training.
• Operating at the highest level of UCB compliance and professional standards; Compliance is integral to how we operate within UCB. Adherence to compliant behavior is expected and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Interested? For this role we're looking for the following

Minimum requirements

• Bachelor's degree required
• At least 5+ years of experience in the pharmaceutical industry, preferably a minimum of 2 years of experience successfully executing HCP-focused campaigns
• This is a hybrid role (working from home and in-office) based in the UCB US Corporate offices in Atlanta. Candidates must be based in, or willing to relocate to, the Atlanta area
• Willingness/ability to travel domestically and internationally, up to 40%

Preferred requirements

• Can independently lead projects through a Medical/Legal/Regulatory review
• Excellent written and verbal communication skills with the ability to craft compelling promotional stories and messages
• Strong time management, project management, and budget management skills
• Proven experience working with cross-functional partners in a matrixed organization (Sales, Marketing, Learning & Development, Medical, Regulatory, Compliance)
• Understanding of data analysis and insight generation to inform strategic decisions
• Proficiency with Veeva CRM, Veeva Vault, MS Office (especially PowerPoint and Excel) or similar required

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

Unless explicitly stated in the description, this role is hybrid with 40% of your time spent in the office, regardless of your current contractual agreement. If your current working arrangements differ, please contact your Talent Partner to discuss before submitting your application.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 91727

Recruiter: Danielle Pecorino

Hiring Manager: Mansi Kothari

Talent Partner: Samuel Corvah

Job Level: SA I

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