Head Of Marketing, Enterprise Dealer Group (Edg)

Culligan is a global leader in water treatment solutions, committed to delivering high-quality water products and services that help consumers improve their lives. As we continue to expand our reach and impact, we seek a highly motivated Head of Marketing to lead strategic marketing initiatives for our Enterprise Dealer Group (EDG) business unit.

This role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth. The ideal candidate will drive a 360-degree marketing approach to accelerate brand growth, customer acquisition, retention, and community engagement.

As the Head of EDG Marketing, you will collaborate cross-functionally with North America (NA) Marketing, Center of Excellence (CoE) marketing teams, product, sales, and customer success to develop and implement integrated, data-driven marketing initiatives that optimize performance and business impact. If you are a passionate, strategic marketing leader with a growth mindset, we'd love to hear from you.

Key Responsibilities

Strategic Growth Leadership

• Lead omnichannel marketing and brand strategy, with a strong emphasis on digital channels to effectively scale Culligan's growth efforts and drive high-penetration.
• Leverage market, brand, and competitive insights to inform business decisions and optimize marketing performance.
• Develop and execute a comprehensive marketing and amplification strategy aligned with Culligan's Brand Purpose, Mission, and Values to drive business objectives.
• Partner with leadership, NA marketing teams, and CoE to implement impactful marketing strategies that increase brand penetration, improve customer lifetime value, and build long-term brand loyalty.

Marketing & Brand Management

• Oversee the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive both short-term and long-term growth

• Serve as the "voice of the consumer," ensuring data-driven insights inform communication strategies, targeted campaigns, and consumer journeys

• Enhance customer experience at dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.

• Develop compelling narratives and messaging frameworks to connect with diverse target segments.

• Align global campaigns with regional/local marketing needs to ensure effective localization and customization.

Digital Strategy & Performance Marketing

• Develop and optimize paid search campaigns (Google Ads, Bing Ads, etc.), ensuring efficiency in keyword research, bidding strategies, and ad copy optimization

• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track performance, analyze trends, and provide actionable insights that inform marketing decisions

• Lead digital marketing efforts to drive customer acquisition, engagement, and retention while optimizing loyalty strategies to maximize lifetime value

• Lead paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimization.

• Implement and refine SEO strategies to enhance organic search rankings, website traffic, and digital visibility.

Leadership & Team Development

• Partner cross-functionally with internal teams, external agencies, dealers, and stakeholders to drive strategic alignment and execution.

• Lead, mentor, and develop a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Analytical Customer Focus Team Player Strategic Thinking Strong Communication Organizational/Planning Judgment/Decision Making Passion Talent Management Resourcefulness Detail Oriented Integrity

Required Qualifications:

• Bachelor's degree in marketing, Business, or related field (MBA preferred).

• 12+ years of marketing experience, with a proven track record in omnichannel marketing, including organic, paid, and earned media across multiple platforms.

• Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads, etc.).

• Strong strategic thinking with the ability to translate business goals into actionable marketing strategies.

• Deep expertise in SEO, content marketing, and organic growth strategies.

• Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).

• Strong leadership skills with experience managing and mentoring marketing teams.

• Passion for innovation and staying ahead of marketing trends and technologies.

Preferred:

• Experience in both B2C and B2B marketing, ideally within home services or consumer goods sectors.
• Familiarity with CRM systems (Salesforce) and email marketing platforms (SF Marketing Cloud).
• Knowledge of A/B testing, conversion rate optimization (CRO), and performance marketing techniques.

Target Salary Range: $180,000 - $210,000 salary per year with the opportunity for eligible employees to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).