Head of Marketing

🏛️ About GovWell

We the people (and the taxpayers) deserve good government — but today, interacting with government services is often frustrating and inefficient. GovWell is building the AI-powered platform that transforms how governments serve communities, starting with local agencies.

Our first product helps municipal and county governments modernize complex services like permitting and licensing. GovWell combines a highly configurable SaaS system of record with generative AI that automates work for staff, guides residents through services, and is radically simple to deploy.

Founded in 2023, GovWell powers 3,000+ critical processes for agencies in 28 states serving millions of residents. We’ve raised $9.5M in seed funding from Work-Bench and Bienville Capital, and work in person at our HQ in New York City. Read more about our founding story in TechCrunch.

🌟 Role overview

We’re hiring our first Head of Marketing to build and scale GovWell’s marketing function from the ground up, reporting directly to CEO and Co-Founder Troy LeCaire. This is a player-coach role with direct reports on day one and a clear growth path as the company scales.

☀️ Why GovWell?

• A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire

• Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.

• Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (6X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.

💻 What you’ll do

• Demand Generation: Own a clear pipeline target and drive measurable pipeline/revenue impact.

• Field Marketing & Events: Lead conference strategy, customer events, and post-event programs to maximize ROI.

• Messaging & Storytelling: Develop and refine GovWell’s narrative, positioning, and sales enablement assets.

• Inbound & Website: Manage and optimize website performance and content strategy to capture and convert demand.

• Account-Based Marketing: Partner with Sales to run ABM plays and support territory plans.

• Team Leadership: Manage and develop two junior marketers from day 1, with plans to grow the team as the company scales.

🧠 Who you are

• 5-7 years in B2B SaaS marketing with proven demand generation ownership

• Experience managing and developing a team; owning strategy and execution

• Strong storyteller and communicator; articulate and concise

• Hands-on experience with field marketing and in-person sales motions

• Startup DNA: resourceful, curious, solutions-oriented

• Experience scaling marketing from Seed to Series A and beyond

• Mission-oriented. You'd rather have a challenging adventure that pushes you to grow and positively impacts the world than "rest and vest"

• You align closely with our Core Values.

💸 Compensation and benefits

Compensation within the posted salary band will be commensurate with experience. All offers will include:

• Equity / stock options

• Medical, dental, and vision insurance

• 401(k) program

• Flexible PTO