Head of Marketing

The Role

We’re hiring a Head of Marketing at Succinct as we enter our next phase of growth. This role will shape our narrative, architect tasteful creative campaigns, and create the moments that define how we reach audiences for exciting new use cases.

This role is especially critical as we prepare for a major evolution of our vision and ecosystem strategy in 2026. While Succinct is deeply rooted in crypto, the next chapter benefits from perspectives outside the ecosystem: consumer, culture, design, and frontier tech.

This is a rare opportunity for a high-taste creative strategist who thrives at the intersection of brand, culture, and product – someone who wants to define how a fundamentally new technology enters mainstream consciousness.

In this role, you will:

• Shape Succinct’s overarching brand story and architect creative, high-impact campaigns that drive attention, cultural resonance, and ecosystem momentum

• Build and evolve our brand across crypto and consumer audiences, ensuring Succinct feels iconic, memorable, and distinctive

• Direct and execute major launches, ecosystem moments, announcements, and attention-driving activations

• Collaborate with founders, engineering, BD, product, and design to bring ideas to life with clarity, craft, and taste

• Manage external partners, agencies, and creators to maintain a high bar for creative output and campaign execution

• Drive social and content strategy, turning early cultural signals into storytelling moments and company-level strategy

Qualifications

• Seasoned marketing leader in marketing, brand, creative strategy, or storytelling roles

• Demonstrated experience crafting narratives, architecting campaigns, or creating moments that break through noise

• Deep understanding of culture and attention: how ideas spread online, how communities behave, and how timing shapes impact

• Exceptional taste and creative instincts; strong point of view on positioning, messaging and aesthetics

• Ability to operate across multiple altitudes, from strategic planning to hands-on content and social execution

• Skilled at translating complex or technical ideas into clear, emotionally resonant stories

• Excellent communicator and external-facing representative

• High-agency operator who thrives in fast-moving, ambiguous environments

Nice to Haves

• Crypto, consumer, culture, or frontier tech experience

• Strong network across creator, crypto, or consumer ecosystems

• Familiarity with ZK or blockchain infrastructure

Location

This role is remote-friendly with a preference for timezones with some overlap with PST (San Francisco). Our team is primarily based in San Francisco and works together in-person at our HQ. However, this particular role and team is remote-friendly and offers flexibility on location.

Not Sure You’re 100% Qualified?

That’s okay -- if you’re passionate about ZK, love to learn fast, and are excited by our mission, we’d love to hear from you.