iCR8 Sports Marketing Workshop hosted by Atlanta Hawks + Hennessy | Winter 2026
Marcus Graham Project + LocomotusAtlanta, GA
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Job Description
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Atlanta Hawks & Hennessy, are looking for a dynamic group of (25) Atlanta Metropolitan area students and professionals for its five-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment focused on the Atlanta Hawks and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop. One team's work will have the opportunity to be showcased in front of the Hawks Fanbase.
*One standout participant will be selected as the MVP by the Hawks organization to attend MGP's iCR8 BootCamp's in the summer. In addition, there will be multiple opportunities for participants to network with Hawks staff and partnering organizations hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 21 years of age or older.
- Must be a resident of the greater Atlanta area or willing to travel
APPLICATION DEADLINE - January 21st, 2026
Confirmation for participation will be sent by January 23rd.
Workshop Schedule & Events: (Subject to Change)
Marcus Graham Project + Atlanta Hawks + Hennessy
Dates: February 4- 9th
Wednesday, February 4th
Location: Hawks Facility
Timeline
11:00am- 12:00pm- Check-in and lunch
12:00pm- 1:30pm- Sports Marketing Career Panel Session
1:30pm- 2:30pm- MGP Bootcamp Overview and Panel Session
2:30pm- 3:00pm- Arena Tour
3:30pm- 4:00pm- Assignment Roll Out
4:00pm- 5:00pm- Working session
Thursday, February 5th
Location: Agency
Timeline
9:00am- 10:00am Breakfast w/ Assignment Q&A
10:00am- 12:00am- Agency Mentor Session
12:00pm- 1:00pm- Break for Lunch
1:00pm- 4:00pm- Team Work Sessions
4:00pm- End of Day Wrap Up
6:00pm- 8:00pmTeam Mixer
8:00pm - in-Game Experience
Friday, February 6th
Location: Hawks Facility
Timeline
9:00am- 10:00am- Breakfast w/ Assignment Q&A
10:00am- 10:30 am- Keynote Speaker
10:30am- 12:00pm- Team Work Session
12:00pm- 1:00pm- Break For Lunch
1:00pm- 4:00pm- Team Work Session
4:00pm- End of Day Wrap Up
Saturday, February 7th
Location: Remote
Timeline
9:30am- 4:00pm- Teams schedule 1 hour session with coach
Sunday, February 8th
Location: Hawks Facility
Timeline:
1:00pm- 4:00pm- Team Work Session
Monday, February 9th
Location: Hawks Facility
Timeline:
9:00am- 9:30am- Checkin & Breakfast
9:30am- 12:00pm- Presentations
12:00pm- 1:00pm- Lunch & Judges Deliberations
1:00pm- 2:00pm- Winners and Awards Announcements
2:00pm- 2:30pm- Closing remarks
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