We are looking for an Influence Marketing Manager to lead the development of long-term partnerships with influencers in Asian or MENA markets. You will drive brand awareness, grow our user base, discover fresh promotion channels, boost campaign ROI, and scale our top-performing ideas across the globe.
Responsibilities:
- Collaborate with the creative team to develop promotional integrations
- Consistently source content creators and develop creative materials to attract users
- Evaluate influencer-generated content for quality, relevance, and originality to ensure alignment with platform policies
- Track and analyze data to optimize influencer strategy and content value
- Plan and launch influencer campaigns with a focus on the Asian and Arabic-speaking markets
- Stay updated on industry trends, competitor activities, relevant technical tools, platforms, and emerging content creators to maintain a competitive edge in content acquisition
Requirements:
- 3+ years of experience in B2C influencer marketing
- Work experience in finance/crypto/web3/fintech or gambling/betting
- Strong background in influencer marketing, with a successful track record of identifying and managing brand-aligned partnerships
- Expertise in media metrics and utilizing analytics to drive strategy
- Proficient in influencer and social media management tools (e.g., Sprout Social, RivallQ, Telemetr. io, Modash)
- Established network of industry contacts
- Deep understanding of brand marketing and the role of influencers in strategy
- Strong knowledge of PR tools, social media platforms, and trends
- Creative thinker with exceptional strategy development and communication skills (both written and verbal)
- Excellent organizational and negotiation skills
Will be a plus:
- Experience working with financial influencers
- Experience in at least one of the following markets: Malaysia, India, Vietnam, Indonesia, or Arabic-speaking countries
We offer:
- Freedom to experiment with bold ideas and craft influencer marketing campaigns from scratch
- An opportunity to shape key business metrics and see the direct impact of your campaigns on the company's growth
- 20 paid vacation days people r year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)