Influencer Media & Partnership Manager

Influencer Media / Partnership Manager

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Position Overview: Influencer Marketing Manager

The Influencer Marketing Manager will play a key role on the Brand and Go-to-Market team, helping to bring Care.com’s influencer marketing strategy to life through smart execution and creative leadership. You’ll manage campaigns from concept through completion,  identifying and partnering with creators, developing engaging and culturally relevant content, and overseeing production, approvals, and go-live schedules. Working closely with Growth, Creative, Legal, Finance, and agency partners, you’ll ensure every collaboration is on brand, compliant, and impactful. You’ll also analyze performance and audience insights to inform creative optimizations and help shape future influencer initiatives.

Location: 2801 N. Central Expy., 11th Floor, Dallas, Texas 75204Work Environment: Hybrid (We are in office Monday, Wednesday & Thursday)

What You’ll Do:

This is an ideal opportunity for someone who loves process, organization, and creativity in equal measure, and who takes pride in ensuring every detail comes together behind the scenes. 

• Drive the execution of Care.com’s influencer marketing initiatives across all social platforms.
• Identify, vet, and build relationships with influencers who align with brand and campaign goals.
• Partner with Growth/Media Lead, Creative, PR and Editorial teams to concept a range of influencer campaigns, from performance-driven content, to larger executions that are culturally relevant and integrated across multiple channels.
• Manage influencer contracting processes, coordinating with Legal and agency partners to finalize agreements.
• Oversee campaign logistics, timelines, deliverables, creative reviews, and go-live schedules.
• Review influencer creative for brand alignment, messaging accuracy, and compliance before posting.
• Maintain organized and detailed records of influencer contracts, content approvals, go-live schedules and final assets
• Utilize campaign performance data to make strategic and creative recommendations to improve future influencer initiatives.
• Maintain organized records of influencer contracts, content approvals, and final assets.
• Deliver finalized influencer assets to the Creative and Growth teams for broader brand usage.
• Collaborate with Legal, Finance, and external partners to ensure compliance, payment accuracy, and process consistency.
• Continuously improve workflows, tracking systems, and operational documentation to increase efficiency and scalability.
• Stay ahead of creator and social trends to identify new opportunities for Care.com to engage authentically and creatively.

Who You Are:

• 3–5 years of experience in influencer marketing, social media operations, or campaign management.
• Strong grasp of influencer marketing best practices from talent sourcing and creative briefing to campaign measurement.
• Proven ability to think both creatively and strategically you can brainstorm bold ideas and build the roadmap to execute them.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously.
• Confident collaborator and strong communicator who can guide agency partners, creators, and internal stakeholders with clarity and empathy.
• Experience with broad, integrated brand partnerships is a plus.
• Familiarity with influencer marketing platforms (e.g., CreatorIQ, Grin, AspireIQ).
• Analytical mindset with the ability to translate performance data into actionable recommendations.
• Deep understanding of social platforms, creator culture, and evolving digital trends.
• You have a pulse on internet culture, you can sense the next viral moment before it hits your feed.
• You’re the kind of person who knows which trends matter (and which to skip) and can translate cultural buzz into meaningful brand moments.
• Thrives in a fast-paced environment and enjoys balancing creativity with operational excellence.

Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC). 

At Care.com, you’ll be part of a mission-driven team that builds products to make people’s lives better. You’ll have the opportunity to work with modern technology, lead meaningful platform initiatives, and shape the future of how millions of families and caregivers connect, transact, and build trust. We offer competitive compensation and benefits including health coverage, life & disability insurance, generous 401K matching, PTO, and paid holidays.

Salary Range: $90k - $100k

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).#LI-Hybrid