Inside Sales & Marketing Manager

Right at Home Grand RapidsGrand Rapids, Michigan

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Job Description

Responsive recruiter

Benefits:

Bonus based on performance
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

The Inside Sales & Marketing Manager is responsible for managing and converting inbound inquiries, nurturing prospective clients, and supporting local marketing efforts to drive business growth. This role focuses on building relationships with potential clients, referral sources, and community partners through effective follow-up, lead management, CRM utilization, and campaign coordination.

The ideal candidate is results-driven, people-focused, and highly organized — with experience in senior care, healthcare, or service-based sales environments.

Key Responsibilities

Inside Sales & Lead Management

· Respond promptly and professionally to new inquiries by phone, email, and web.

· Conduct discovery calls to understand care needs and educate prospects on services.

· Maintain a consistent lead nurturing schedule (calls, emails, texts) over 18+ months.

· Track and manage leads using CRM systems; update activity logs and conversion status.

· Collaborate with scheduling and care coordination teams to ensure seamless handoffs.

Marketing Coordination & Outreach

· Support development and execution of marketing plans and local campaigns.

· Create and manage email campaigns (e.g., Mailchimp) to engage prospects and referral sources.

· Assist in creating flyers, newsletters, leave-behinds, and branded promotional materials.

· Coordinate social media content and manage online presence in collaboration with leadership.

· Represent the agency at community events, health fairs, and networking functions.

Reporting & Optimization

· Monitor and report on lead sources, inquiry-to-intake conversion rates, and campaign ROI.

· Recommend and implement process improvements to enhance marketing and sales effectiveness.

· Maintain brand consistency across all communications and materials.

Required Qualifications

· 2+ years of experience in inside sales, marketing, or customer engagement roles

· Strong written and verbal communication skills

· High degree of professionalism, empathy, and ability to handle sensitive conversations

· Experience with CRM systems, email marketing platforms (e.g., Mailchimp, Zoho, etc.), and social media platforms

· Strong organizational and time management skills

Preferred Qualifications

· Experience in home care, senior care, healthcare, or service-based industries

· Knowledge of HIPAA regulations and caregiving industry best practices

· Graphic design or content creation tools experience (e.g., Canva)

Work Environment & Benefits

· Office-based with flexible work-from-home potential

· Occasional travel to referral partner sites or community events

· Competitive salary and performance-based bonuses

· Health and wellness benefits, PTO, and career development opportunities

Join our team and help families find the compassionate, high-quality care they deserve. At Right at Home, we believe in improving the quality of life for those we serve — starting with you.

Compensation: $26.00 - $30.00 per hour

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Right at Home’s mission is simple...to improve the quality of life for those we serve. We accomplish this by providing the Right Care, and we deliver this brand promise each and every day around the world. However, we couldn’t do it without having the Right People. Our care teams are passionate about serving our clients and are committed to providing the personal care and attention of a friend, whenever and wherever it is needed.

That’s where you come in. At Right at Home, we help ordinary people who have a passion to serve others become extraordinary care team members. We seek to find people who are compassionate, empathetic, reliable, determined and are focused on improving the quality of life for others.

To our care team members, we commit to deliver the following experiences when you partner with Right at Home:

We promise to help you become the best you can be. We will equip you as a professional by providing best in class training and investing in your professional development.
We promise to coach you to success. We’re always available to support you and offer you tips to be the best at delivering care to clients.
We promise to keep the lines of communication open. We will listen to your ideas and suggestions as you are critical to our success in providing the best possible care to clients. We will provide you timely information and feedback about the care you provide to clients.
We promise to celebrate your success. We will appreciate the work you do, recognize above and beyond efforts, and reward you with competitive pay.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.

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