Insomniac - Marketing Campaign Specialist

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you're in luck! We are looking

for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this

you? Read on...

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next

generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. Thecompany's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Festivals and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.

RESPONSIBILITIES

● Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals;

leading teams across digital advertising, social media, integrated technology, street marketing etc.

● Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly

communicates key marketing information and targets to internal and external partners

● Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively,

efficiently, and accurately

● Lead internal & external meetings as the main speaker conveying objectives & solutions

● Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt

marketing plans based on insights from this data

● Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for

your assigned brands and projects, sharing actionable insights with the team

● Ensure fluid and accurate communication across all relevant project stakeholders

● Manage third party marketing campaigns for your assigned projects

● Recommend process improvement initiatives pertaining to the overall marketing workflow

● Report on key statistics around audience growth and engagement

● Work closely with in-house design and new media (video and moving image) teams to develop marketing

campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely

● Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects

● Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands' portfolios

● Obtain relevant approvals for marketing and social media assets

QUALIFICATIONS

● 3+ years relevant working experience in marketing, and/or music

● Exceptionally high attention to detail working in a fast paced environment

● Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands

● Articulate speaker who is affable & solution-oriented that is comfortable leading meetings

● Proven ability to lead and execute complex and high volume marketing campaigns

● Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)

● Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously

● Ability to systematically execute on tight deadlines

● Experience with marketing, Photoshop, HTML, Google Analytics preferred

● Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT

● Must be able to tolerate loud noise levels & busy environments

● May work in drastic temperature climates on site at our events

● Must be willing to frequently work and travel to events during evening and weekend hours, as required, to

meet deadlines and work events

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by

Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote

environments where everyone can be themselves, contribute fully, and thrive within our company and at our

events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy

new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over),

ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or

the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status,

domestic partner status, medical condition (including cancer and genetic characteristics), genetic information,

military and veteran status, political affiliation, national origin (including language use restrictions), citizenship,

race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or

breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other

basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the

Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and

consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac

will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified

individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable

accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its

commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith,

interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can

be made in response to a request for accommodations. Applicants are invited to identify reasonable

accommodations that can be made to assist them to perform the essential functions of the position they seek. Any

applicant who requires an accommodation in order to perform the essential functions of the job should contact a

Human Resources Representative to request the opportunity to participate in a timely interactive process.

Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by

employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of

all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and

efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals,

outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $70,000.00 - 85,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is

provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a

successful California applicant might be paid. It assumes that the successful candidate will be in California or

perform the position from California. Similar positions located outside of California will not necessarily receive the

same compensation. Insomniac takes into consideration a candidate's education, training, and experience, as well

as the position's work location, expected quality and quantity of work, required travel (if any), external market and

internal value, including seniority and merit systems, and internal pay alignment when determining the salary level

for potential new employees. In compliance with the California Law, a potential new employee's salary history will

not be used in compensation decisions.