Lead Analyst, Marketing Analytics

Your Impact on our Mission:

We are seeking a Lead Analyst to join Zocdoc's Marketplace Analytics team. You'll be embedded within the Acquisition Marketing team, supporting Paid Marketing and CRM teams. In this role, you'll help shape how we measure, optimize, and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency. You will develop data-driven insights that inform channel strategy, campaign optimization, and spend allocation, working closely with Marketing, Product, and Analytics Engineering partners to ensure measurement rigor and actionable outcomes. This is a senior individual contributor role with significant influence, deep partnership with Marketing and Product leadership, and no people management requirement.

You'll Enjoy This Role If You Are…

• Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
• Are excited to lead analytical projects that directly inform marketing strategy, spend allocation and optimization.
• Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth.
• Can translate complex data findings into clear insights and recommendations.
• Have a passion for building scalable reporting and measurement frameworks that drive accountability and optimization.
• Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams.

Your Day-to-Day Is…

• Growth Opportunities: Lead the pursuit of new growth opportunities by leveraging deep knowledge of the marketing landscape and analytical best practices.
• Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, partnering with Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc's marketing investments.
• Experimentation: Collaborate with Marketing and Product to design and interpret experiments that measure campaign impact and optimize key funnel conversion points.
• Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention.
• Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc's advertising platforms (e.g., Google, Meta, Offline, etc.) to improve efficiency, maximize ROI, and ensure we're making data-informed investment decisions together.
• Marketing Performance Measurement: Analyze and report on the performance of paid marketing, and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities.
• Performance Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels.
• Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions.
• Cross-Functional Collaboration: Work closely with Marketing, Analytics Engineering, and Data Engineering to ensure accurate tracking, data flow, and measurement consistency across systems.

You'll be successful in this role if you have…

• Have 5+ years of experience in marketing analytics, marketing science, or growth analytics roles.
• Bring strong analytical and statistical skills, with proficiency in SQL and Python.
• Have experience with marketing attribution, experimentation, or incrementality testing.
• Are fluent in translating complex quantitative findings into business-relevant insights.
• Are experienced with data visualization tools (e.g., Looker, Tableau) and designing self-service solutions.
• Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance.
• Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment.

Benefits:

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation(if salaried) / Competitive PTO (if hourly)
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified