Lifecycle Marketing Specialist

TrimbleWestminster, Colorado

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Job Description

Your Title: Lifecycle Marketing Specialist

Job Location: Westminster, CO (Hybrid - 3 days in office)

Our Department: AECO

Join Trimble as a Lifecycle Marketing Specialist, where you will play a crucial role in enhancing customer engagement, retention, and revenue growth for Trimble's AECO software sector. You will leverage data-driven strategies to optimize lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across multiple channels such as email, customer portals, in-product communication, and other relevant touchpoints. Utilizing marketing automation and CRM tools, you will build personalized experiences that foster loyalty and long-term growth. Reporting to the Head of Customer Retention Marketing, you will ensure seamless integration between marketing platforms and CRM systems, analyze customer behavior, and spearhead initiatives like lifecycle trigger programs and enhanced segmentation strategies.

Responsibilities:

Develop and execute lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across multiple channels.
Collaborate with cross-functional teams to align marketing initiatives with business objectives and enhance automated customer journeys.
Oversee end-to-end email marketing execution and CRM management, focusing on data-driven analysis and optimization.
Implement multichannel marketing campaigns tailored to different lifecycle stages, aiming to increase retention and foster loyalty.
Conduct competitive analysis and stay updated on industry best practices in lifecycle marketing and customer engagement.
Provide analysis of key metrics to generate insights for data-driven decision-making and continuous improvement of lifecycle strategies.

Skills and Experience:

Bachelor's degree in marketing or a related field, or equivalent experience.
3-5 years of experience in customer success, marketing, sales, or business development, preferably in a SaaS environment.
Strong analytical skills with the ability to translate performance metrics into actionable insights.
Proven experience in developing and executing CRM strategies to drive growth and retention.
Proficiency in marketing automation platforms, CRM systems, and analytics software, with a preference for Salesforce Marketing Cloud.
Excellent communication skills and the ability to manage collaborative relationships across teams.
Experience in a B2B, multi-channel, global operating environment; experience in the construction technology industry is a plus.

Pay Equity

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

Hiring Range:

79924

106000

Bonus Eligible?

Yes

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

Trimble is proud to be an equal opportunity employer. We welcome and embrace ourcandidates' diversity and take affirmative action to employ and advance individualswithout regard to race, color, sex, gender identity or expression, sexual orientation,religion, age, physical or mental disability, veteran status, pregnancy (includingchildbirth or related medical conditions), national origin, marital status, geneticinformation, and all other legally protected characteristics. We forbid discrimination andharassment in the workplace based on any protected status or characteristic. A criminalhistory is not an automatic bar to employment with the Company, and we considerqualified applicants consistent with applicable federal, state, and local law.

The Company is also committed to providing reasonable accommodations forindividuals with disabilities, and individuals with sincerely held religious beliefs in our jobapplication procedures. If you need assistance or an accommodation for your job, contact

AskPX@px.trimble.com

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