Manager, Digital Marketing And Communications

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits- Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off- Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment- AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

This role is a hybrid role that requires 3 days a week in the Walnut Creek Office

The Manager, Digital Marketing & Communications, is responsible for managing and enhancing digital Member communications. This position combines strategic and tactical expertise in developing and leading digital communication strategies across different outreach methods and automating user journeys to deliver personalized experiences.

RESPONSIBILITIES / JOB DUTIES

• Implement the digital communications strategy that aligns with the organization's overall marketing goals.
• Lead the team that maintains and improves Member communications across email, text, and push notifications.
• Oversee campaigns from concept to execution, including strategy development, target audience, creative design, and implementation.
• Coordinate with cross-functional departments to develop creative concepts and copy for digital marketing campaigns.
• Experimenting, A/B testing, and evaluating the effectiveness of online campaigns using metrics such as click-through rates and conversion rates.
• Design and manage automated journeys to deliver personalized Member experiences and drive business goals.
• Implement reporting mechanisms to track and analyze engagement and conversion rates, utilizing insights to optimize digital communication strategies.

KNOWLEDGE AND SKILLS

• Proven experience engaging and growing consumer interest via digital channels.
• Strong track record of managing consumer communication channels.
• Exceptional communications/interpersonal skills to clearly articulate ideas, frame challenges, highlight opportunities, and offer solutions.
• Excels in mentoring and coaching a team.
• Experience with Salesforce is strongly preferred.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Requirements:
• Bachelor's degree plus 5+ years of experience in digital marketing, content management, and organizational leadership
• 2+ years of supervisory responsibilities

WORKING ENVIRONMENT / MINIMUM PHYSICAL REQUIREMENTS

• Full-time, in the office (currently 3 days/week based on the company rules).
• Minimum travel (5% of the time).

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We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis- Compensation Range: Min: $129,234.00- Mid: $161,542.00- Max: $193,849.00