Manager, Member Acquisition Marketing

JOB SUMMARY:

The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA's mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA's reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively.

ESSENTIAL FUNCTIONS:

Lead and manage AOPA's new member acquisition strategy and campaign execution across all channels, including digital advertising, email, social media, direct mail, print, and partnerships.

Oversee the AOPA Sweepstakes campaign, including promotion strategy, messaging, all marketing channels, timelines, creative coordination, and performance tracking.

Own campaign performance reporting, including key metrics like conversion rates, cost-per-acquisition, ROI, and channel effectiveness. Provide data-driven recommendations for optimization.

Manage agency and vendor relationships to ensure creative alignment, timely deliverables, and effective campaign execution.

Monitor and track budgets and expenses related to acquisition and sweepstakes campaigns. Ensure alignment with departmental goals and fiscal responsibility.

Collaborate across departments, including creative, digital, membership, and analytics teams, to ensure cohesive strategy and member-focused communications.

REQUIRED JOB QUALIFICATIONS:

Bachelor's degree in marketing, business, or a related field.

4+ years of experience in campaign management or marketing, with a focus on customer acquisition, direct response, or lifecycle marketing.

Strong understanding of audience targeting and nurturing best practices, including segmentation, automation, and personalization strategies.

Experience managing multi-channel marketing campaigns from planning to execution.

Proficiency in marketing tools such as CRMs, marketing automation platforms, analytics dashboards, and budget tracking software.

Excellent project management skills and attention to detail.

Experience managing agencies and vendors effectively.

Ability to analyze campaign performance and translate insights into actionable strategies.

PREFERRED JOB QUALIFICATIONS:

MBA preferred

Interest in aviation

Experience in a membership-based organization is a plus.

WORKING CONDITIONS:

This position works in an office setting.

Typical working hours are 8:30 am - 5 pm, Monday through Friday, with a one-hour lunch break.

Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft.

This position may require up to 15% travel. Potential travel may include local community or networking events, as well as industry-related seminars. Travel is by aircraft (general aviation and commercial) and by road or public transit.

PHYSICAL DEMANDS:

The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:

Sit for extended periods while working at a computer or attending meetings.

Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.

Communicate effectively via email, phone, and in person, which requires clear speech, hearing, and vision.

Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.

Occasionally, stand, walk, and reach with hands and arms during the course of normal office activities.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

ADDITIONAL INFORMATION:

This position is located at AOPA's Frederick, MD headquarters.

The salary range for this position is: $66,000 - $70,000, depending on education and experience.

BENEFIT INFORMATION:

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)

Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date

Flexible Spending Plans

Health Savings Plan with employer contribution (for eligible participants)

401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution

Company paid Short and Long-term Disability Insurance

Company paid Life Insurance and AD&D insurance with the option to buy up

Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)

Paid Holidays: 12 holidays

Personal days: 3 (prorated based on hire date)

Volunteer day: 1 (prorated based on hire date)

Work From Home Fridays

Paid Parental Leave

AOPA Membership

Employee Assistance Program

Wellness Program (earn medical insurance premium discounts)

Gym Reimbursement Program

Supplemental insurance options (critical illness, accident, hospital indemnity)

Tuition Reimbursement Program

Discount on AOPA swag

Business casual dress code

Free coffee, tea, hot cocoa