Manager, Shopper Marketing - Retail

Title: Manager, Shopper Marketing -Retail

Location: NYC

Travel Requirements: 40%-60% of the time

Job Type: Full Time | Exempt

About the Role: Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

What You'll Do:

• Leads with a "Channel-First" Mindset

• Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.

• Distills complex initiatives into the "three most important" takeaways for field teams and Curaleaf customers-ensuring clarity and recall across channels.

• Exhibits Strong Business & Marketing Acumen

• Understands the commercial and brand impact of decisions at both state and channel levels.

• Aligns promotional calendars with broader business goals to drive performance and relevance across the company's retail environments.

• Proactive Communicator (Oral & Written)

• Communicates clearly across diverse audiences-internal teams, external stakeholders, and retail partners.

• Maintains tight alignment between brand, field sales, and in-store execution.

• Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure "best in class" brand storytelling at the POS.

• Analytically Savvy

• Uses data and consumer insights to guide decision-making

• Evaluates trade program performance and identifies growth opportunities with actionable strategies.

• Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.

• Adept at Building Creative, Proactive Solutions

• Continuously seeks process and executional improvements while safeguarding brand integrity.

• Brings retail partners along the journey-communicating progress, timelines, and field feedback with transparency and urgency.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and retail partners
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
• Experience leading store activation and product education initiatives
• Effective management of third-party agencies, with a focus on executional partners

Even Better If:

• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Route/key sales responsibility or store merchandising background