Manager, Chevrolet Community Communications (Bilingual)

Job Description

Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of [Mountain View, Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum or other frequency dictated by the business. Candidates located in Southern California or Miami, FL are highly encouraged to apply.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

Chevrolet is seeking an experienced communications professional to lead community engagement efforts that connect the brand with values-based audiences across the country. This role is rooted in cultural insight, storytelling, and real-world activation—bringing Chevrolet’s legacy and innovation to life in the places and platforms where our communities gather. You’ll be responsible for identifying and cultivating relationships with diverse customer cohorts—from vintage Chevrolet collectors to EV enthusiasts to truck owners—and especially with Hispanic voices and communities, both digitally and in real life. This role requires a deep understanding of cultural dynamics, a passion for community building, and the ability to plan and execute events that drive meaningful impact. 

What You’ll Do (Responsibilities):

• Develop and implement community engagement strategies that align with Chevrolet’s brand purpose and business goals. 

• Seek out and build authentic connections with Hispanic communities, leveraging bilingual storytelling and culturally relevant outreach. 

• Identify and analyze emerging cultural and lifestyle trends to inform communications planning. 

• Plan and execute community-driven events and experiences that foster brand loyalty and cultural relevance. 

• Collaborate with internal teams and external partners to activate campaigns across digital and physical platforms. 

• Lead research efforts to uncover insights about target communities and their behaviors. 

• Create and curate content that resonates with specific audiences across social and owned channels. 

• Monitor and evaluate engagement metrics to optimize outreach and storytelling efforts. 

• Serve as a connector between Chevrolet and cultural tastemakers, influencers, and community leaders. 

• Stay attuned to where Chevrolet’s communities congregate—online and offline—and propose innovative ways to show up authentically. 

• Contribute to enterprise-wide storytelling and support cross-functional collaboration. 

Your Skills & Abilities (Required Qualifications):

• 3–5 years of experience in communications, brand strategy, or community engagement.
• Proven experience engaging with Hispanic audiences and bilingual (English/Spanish) fluency – required.
• Strong understanding of cultural trends, digital ecosystems, and audience segmentation.
• Event planning experience and ability to manage activations from concept to execution.
• Excellent writing, research, and analytical skills.
• Ability to work independently and make informed decisions within broad guidelines.
• Comfortable in a fast-paced, dynamic environment with evolving priorities.
• Finger on the pulse of community culture—from heritage car clubs to emerging EV movements.

What Will Give You a Competitive Edge (Preferred Qualifications):

• Prior experience in the automotive, retail and/or consumer goods industry
• Event Planning and Social Media experience
• Experience working with AI tools preferred

 The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. 

The salary range for this role is ($84,000 – 110,800). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. 

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.  

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