Manager, Social Media

Job Description:

Job TitleManager, Social Media 

CompanyLifestyle Property Management   

DepartmentMarketing 

Reports ToAVP, Strategy Execution 

Wage CategoryExempt

The Team You Will Join:

We bring our brand and product to life for our residents, guests, and neighbors. As such, Lifestyle Communities’ (LC) Marketing team lives at the heart of the company’s purpose. You’ll join a team of collaborative marketers that elevate and reinforce the brand in every community through compelling content and advertising, beautiful design, innovative creative, and carefully crafted customer experiences, just to name a few.  

Who You Are:

We are seeking a creative, strategic, and highly organized Social Media Manager to lead digital content and social engagement for our portfolio of brands, including multifamily apartment communities, a specialty coffee shop, a short-term rental business, a home building operation, a wellness department, and a full-service restaurant. This role combines storytelling, branding, community engagement, and performance-driven content creation to grow our audience, elevate our brand presence, and drive measurable business results across each property. You will be responsible for creating compelling content, managing day-to-day social activity, illustrating brand voice, tracking performance, and ensuring each brand stays relevant and engaging across all major platforms.

The Difference You Will Make:

• Develop and execute monthly social media content calendars for all brands.
• Create high-quality photos, video, Reels, and TikTok content that aligns with each brand’s tone, personality, and target audience.
• Produce on-site content at our apartment communities, coffee shop, and restaurant, including resident events, product features, behind-the-scenes moments, staff highlights, property amenities, and lifestyle storytelling.
• Maintain a consistent brand identity across channels while adapting to the unique needs of each business.
• Develop and execute monthly social media content calendars for all brands.
• Create high-quality photos, videos, Reels, and TikTok content that aligns with each brand’s tone, personality, and target audience.
• Produce on-site content at our apartment communities, coffee shop, and restaurant, including resident events, product features, behind-the-scenes moments, staff highlights, property amenities, and lifestyle storytelling.
• Maintain a consistent brand identity across channels while adapting to the unique needs of each business.
• Track KPIs such as engagement, reach, growth, impressions, click-throughs, and conversion metrics with the support of our Marketing team. 
• Prepare reports with insights and recommendations to optimize performance.
• Test new content formats, posting times, and creative approaches based on data.
• Build brand awareness and local community presence through social storytelling.
• Collaborate with on-site leasing teams, baristas, restaurant staff, and leadership to feature events, promotions, specials, and resident/guest experiences.
• Work with marketing leadership to support campaigns such as grand openings, seasonal activations, leasing pushes, and menu launches.
• Encourage and curate user-generated content.
• Coordinate with our external partners to enhance social ads.

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What You’ll Bring:

• Alignment with LC’s Core Values: Performance, Communication, Leadership, Quality, Teamwork.
• 2 - 4+ years of experience in social media marketing, content creation, or digital storytelling.
• Strong photography and videography skills; proficiency in editing tools (CapCut, Adobe Suite, Canva, etc.).
• Deep understanding of social trends, platform algorithms, and content best practices.
• Strong writing and communication skills with a focus on brand voice.
• Ability to work on-site frequently to capture real-time content.
• Experience working with hospitality, food & beverage, or multifamily real estate brands is preferred.
• Organized, self-driven, and able to manage multiple brands simultaneously.
• Ability to work nights and weekends to attend events.

Physical Demands and Work Environment

The physical demands and work environment described herein are representative of the criteria that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made for individuals with disabilities to perform these functions in accordance with applicable law.

Physical Demands: While performing the duties of this job, the employee is required to primarily sit; stand; walk; handle or feel objects, reach with hands and arms; talk and hear. Occasional climbing, balancing, stooping, crouching, and crawling; specific vision abilities required by the job include close vision, distance vision, and the ability to focus.

Work Environment: While performing the duties of this job, the employee may be exposed to an office environment with regular exposure to project sites. 

Location and Travel: Position is a hybrid role requiring regular on-site presence and is based in Nashville, TN. The role also entails occasional travel to local and out-of-state markets.

Lifestyle Communities (LC) is an Equal Opportunity Employer.