Manager, Social Media

Why Ryan?

• Hybrid Work Options

• Award-Winning Culture

• Generous Personal Time Off (PTO) Benefits

• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)

• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement

• Benefits Eligibility Effective Day One

• 401K with Employer Match

• Tuition Reimbursement After One Year of Service

• Fertility Assistance Program

• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

The Manager, Social Media leads the strategy and execution of Ryan’s presence across social platforms. This role combines strategic planning with day-to-day execution, overseeing content calendars, campaign development, and community management to drive awareness, engagement, and brand credibility.The ideal candidate will have deep expertise in B2B social media, strong copywriting and storytelling skills, and the ability to translate complex tax and business topics into engaging digital narratives. A passion for social media innovation, platform best practices, and emerging trends is critical to success. This individual will collaborate with marketing leaders, subject matter experts, and regional teams to ensure messaging consistency and alignment with Ryan’s business objectives, while using performance insights to optimize future content and strategy.

Duties and responsibilities, as they align to Ryan’s Key Results

People:

• Partner with marketing teams and subject matter experts to create compelling, on-brand copy and multimedia content.
• Collaborate across regions to ensure localization while maintaining global brand alignment.
• Provide guidance, toolkits, and resources to internal teams to strengthen execution consistency.
• Create and document best practices, social playbooks, and how-tos for social and community management, including workflows, tools, and responsibilities.
• Develop points of view (POVs) for emerging platforms and major industry updates.

Client:

• Manage daily posting and editorial calendars across LinkedIn, X, YouTube, Instagram, and other platforms.
• Monitor and respond to community interactions, ensuring timely and professional engagement.
• Partner with influencers and external collaborators to grow reach and engagement.
• Conduct social listening and trend monitoring to identify opportunities for timely, relevant content.
• Stay on top of LinkedIn trends and best practices to drive growth and visibility.
• Conduct ongoing social media listening to identify newsworthy content and monitor Ryan’s presence.

Value:

• Lead the development and execution of Ryan’s social media strategy across platforms.
• Create engaging content, including copy, graphics, photography, and video, that supports brand storytelling and social campaigns.
• Support the integration of social media strategy into broader marketing initiatives.
• Maintain strong relationships with platform partners to stay ahead of trends, updates, and best practices.
• Track KPIs and build dashboards to ensure insights inform future strategy and drive measurable impact.
• Prepare regular performance reports (monthly, quarterly, annually) with recommendations for leadership.
• Monitor competitor activity, industry leaders, and cultural trends to inform content strategy, positioning, and future planning.

• Other duties as assigned

Education and Experience:

• Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, and a minimum of 5 years related work experience in B2B social media management.
• Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
• Proven experience managing corporate social media platforms—especially LinkedIn—along with influencer partnerships, content creation, and community engagement.

Additional Skills and Experience:

• Strong copywriting and storytelling skills with proficiency in Adobe Creative Suite, Canva, and multimedia content creation a plus.
• Analytical skills with experience defining KPIs, building dashboards, and translating insights into recommendations.
• Exceptional communication skills, both written and verbal.
• Detail-oriented, with strong organizational habits and attention to accuracy.
• Proactive and highly motivated; able to work independently and as part of a team.

Computer Skills:

To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Social Media Management Platforms (i.e. Sprout Social, Sprinklr, Oktopost), Project Management Tools (i.e., Clickup, Asana), and familiarity with tools like Adobe, Canva or other creative design platforms.

Certificates and Licenses:

• Valid driver’s license required 

Supervisory Responsibilities:

This position has no supervisory responsibilities

Work Environment:

• Ability to work from the Plano office a minimum of 3 days a week.
• Standard indoor working environment.
• Occasional long periods of sitting while working at computer.

• Position requires regular interaction with employees at all levels of the Firm and interface with external vendors.

Equal Opportunity Employer: disability/veteran