Manager, Paid Social

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

We’re looking for a data-driven and creative Manager, Paid Social to take full ownership of our paid social engine. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.

You’ll manage high-velocity campaigns across Meta, TikTok, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling—and want to see your work drive measurable impact on thousands of students’ lives—this is your stage.

This hybrid opportunity is based out of our NYC office, reporting directly into our Senior Growth Manager.

What you’ll do:

• Own end-to-end campaign strategy, launch, and optimization across Meta, TikTok, YouTube (and whatever’s next)

• Test relentlessly—audiences, creatives, messaging, landing pages—and scale what performs

• Partner with our creative team + content creators to spin up high-performing video, UGC, influencer, and static ads at speed

• Monitor performance daily, optimize toward CAC + ROI goals, and spot new growth opportunities before anyone else

• Stay ahead of platform changes, algorithm shifts, and trends to keep us at the cutting edge of paid social

• Bring new ideas to the table for acquisition and funnel growth—your fingerprints will be on every experiment

What you’ll bring:

• 4+ years of hands-on experience scaling paid social at a D2C startup, ideally managing $1M+ monthly budgets

• A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend

• Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself

• Strong creative instincts—experience briefing content creators and iterating quickly to find messaging that converts

• Analytical chops + storytelling skills: you can make the data actionable for the team

Bonus points if:

• You’ve worked in EdTech, healthcare, or another mission-driven B2C industry

• You’ve dabbled in design or video editing (Canva, CapCut, Adobe Suite)

• You geek out over testing frameworks, UGC trends, and performance marketing communities

Interview Process:

• Introductory call with Talent Acquisition team member

• Interview with Hiring Manager

• Take-Home Assignment

• Virtual Panel Interview

• On-Site Panel Interview

Benefits and Compensation:

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work-from-anywhere days

  • 10 public holidays observed for 2025

The target base salary range for this opportunity is $120,000 - $150,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.