Manager Product And Affinity Marketing

JOB SUMMARY

The Manager, Product and Affinity Marketing, is responsible for driving product marketing strategies, developing and executing marketing campaigns, and building strong relationships with key affinity groups to promote our products. The ideal candidate will be a strategic thinker with a deep understanding of product positioning, market trends, and customer insights, combined with a passion for building brand awareness and customer loyalty.

ESSENTIAL FUNCTIONS:

Product Marketing:

Lead the development and execution of product marketing strategies to drive product adoption, customer retention, and revenue growth.

Develop compelling product positioning, messaging, and value propositions tailored to different target audiences.

Collaborate with internal and external stakeholders to align marketing efforts with product launches, updates, and overall business goals.

Create and maintain sales collateral, presentations, and product content to support stakeholders and customer-facing efforts.

Monitor product performance and analyze customer feedback to refine marketing strategies and enhance product experience.

Affinity Marketing:

Build and nurture relationships with key affinity groups, partnerships, and communities to expand our brand reach and drive customer loyalty.

Develop and execute affinity-based marketing campaigns, leveraging partner networks, co-branded efforts, and customer engagement strategies.

Identify opportunities to integrate products into affinity group offerings and enhance customer experience through strategic partnerships.

Collaborate with cross-functional teams to ensure consistency in messaging and branding across all affinity marketing channels.

Track and report on affinity marketing performance, measuring ROI and identifying areas for continuous improvement.

Cross-Functional Collaboration:

Work closely with centralized internal resource teams to ensure marketing strategies are aligned with business objectives.

Collaborate with digital marketing, content, and design teams to create and optimize online marketing assets and campaigns.

Lead and support marketing events, webinars, and activations, both for product launches and affinity group engagements.

Metrics and Reporting:

Define key performance indicators (KPIs) for product and affinity marketing efforts and regularly analyze campaign performance.

Use data insights to optimize marketing strategies and report progress to senior leadership.

Stay informed about industry trends, competitive landscapes, and customer preferences to continually refine marketing initiatives.

Managerial Responsibilities

Leadership and Performance Management:

Partner with your supervisor to determine team objectives, ensuring they align with and support the achievement of organizational goals.

Lead the annual goal-setting process with direct report(s), collaborating to identify goals that support achieving organizational objectives. Ensure goals are added to the HRIS system by due dates, and all timeframes of the performance cycle are followed by your team.

Support, guide, and manage the development and performance of direct report(s) through regular one-on-one sessions, mid-year and annual performance review processes. Proactively create development plans that align with the organization's operational needs.

Provide clear communication to direct report(s). Ensure your direct report(s) understand the breadth and depth of their position, performance expectations, deliverables, team relations, etc.

Identify, investigate, and address performance issues and/or team member relations issues in real-time, ensuring timely, clear, and accurate documentation of the problem. Proactively seek guidance from next-level management when attempts to resolve issues do not yield timely, acceptable, and sustainable results.

Identify skills gaps necessary to accomplish tasks, utilize and leverage tools to the maximum extent possible, and implement individual and cross-training plans to close gaps.

Workforce Planning and Team Management:

Actively participate in the recruiting process for approved hires. This includes reviewing and updating position descriptions before recruiting, as well as candidate selection and interviews.

New employee onboarding plan development. Development of a 12-month plan to support the strategic development of a newly hired or promoted individual.

Assign tasks, manage workloads and schedules, and allocate resources to optimize productivity and ensure deadlines are met. Evaluate workflows inter and intra departmentally to level work processes and ensure equal distribution of work between similar roles.

Compliance and Policy Enforcement:

Knowledgeable of organizational policies, employment laws, and regulations, and ensuring compliance of these within your team and among your direct report(s).

Maintain unwavering confidentiality, discretion, and accuracy regarding personnel records related to employee performance, attendance, and disciplinary actions.

Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.

REQUIRED JOB QUALIFICATIONS:

Education:

Bachelor's degree in marketing, business, or a related field.

Knowledge, skills, and abilities:

5+ years of experience in product marketing, affinity marketing, or related fields.

Strong understanding of product positioning, customer segmentation, and go-to-market strategies.

Experience working with affinity groups, partnerships, or community-based marketing.

Excellent communication, presentation, and interpersonal skills.

Proficiency in marketing analytics tools, CRM systems, and budgeting programs (e.g., Tableau, Salesforce Marketing Cloud, NetSuite, Adaptive).

Strong project management skills and ability to prioritize in a fast-paced environment.

Creative thinking with an analytical mindset to drive data-driven decisions.

PREFERRED JOB QUALIFICATIONS:

MBA preferred

WORKING CONDITIONS:

This position works in an office setting.

Typical working hours are 8:30 am - 5 pm, Monday through Friday, with a one-hour lunch break.

Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation related events, including exposure to higher altitudes and confined spaces if in a general aviation aircraft.

This position requires some travel, possibly up to 15% of the time, to various general aviation or industry-related events. Travel is by aircraft (general aviation and commercial) and by road or public transit.

PHYSICAL DEMANDS:

The physical demands of the Product and Affinity Marketing Manager are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:

Sit for extended periods while working at a computer or attending meetings.

Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.

Communicate effectively via email, phone, and in-person, which requires clear speech, hearing, and vision.

Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.

Occasionally stand, walk, and reach with hands and arms during the course of normal office activities.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be provided to enable individuals with disabilities to perform the essential functions.

ADDITIONAL INFORMATION:

This position is located at AOPA's Frederick, MD headquarters.

The salary range for this position is: $66,000 - $72,000, depending on education and experience.

BENEFIT INFORMATION:

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)

Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date

Flexible Spending Plans

Health Savings Plan with employer contribution (for eligible participants)

401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution

Company paid Short and Long-term Disability Insurance

Company paid Life Insurance and AD&D insurance with the option to buy up

Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)

Paid Holidays: 12 holidays

Personal days: 3 (prorated based on hire date)

Volunteer day: 1 (prorated based on hire date)

Work From Home Fridays

Paid Parental Leave

AOPA Membership

Employee Assistance Program

Wellness Program (earn medical insurance premium discounts)

Gym Reimbursement Program

Supplemental insurance options (critical illness, accident, hospital indemnity)

Tuition Reimbursement Program

Discount on AOPA swag

Business casual dress code

Free coffee, tea, hot cocoa