Manager/Senior Manager, Marketing Technology Innovation & Solutions

Dykema Gossett PLLC, a leading national law firm, is seeking to hire an experienced Manager/Senior Manager, Marketing Technology Innovation & Solutions (depending on experience) to join our dynamic business development and marketing team in our Detroit, MI office. This senior level position plays a strategic and hands-on role in overseeing the firm’s marketing technology ecosystem, including CRM systems, website, email marketing platform, SEO, Generative Engine Optimization (GEO), analytics, and AI-driven marketing solutions. The ideal candidate is a martech leader who deeply understands how modern platforms and AI tools intersect with client engagement, digital visibility, and business development goals. You will optimize current systems, evaluate new technology solutions, and serve as a key liaison across marketing, BD, IT, and external vendors.

ESSENTIAL DUTIES AND RESPONSIBILITIES

CRM Management & Optimization

• Serve as the firm’s CRM lead, selecting vendors, managing implementation, data integrity, user engagement, and reporting dashboards.
• Support business development initiatives through list segmentation, pipeline tracking, and relationship mapping.
• Drive internal adoption and training efforts across attorney and BD teams.

Digital Visibility: SEO & Generative Engine Optimization (GEO)

• Lead both strategy and execution of search visibility for attorney bios, practice pages, and thought leadership.
• Implement Generative Engine Optimization (GEO) tactics to position the firm in AI-driven search and LLM platforms.
• Partner with attorneys and teammates to align content strategy with how clients search for legal services.

AI & Emerging Martech Solutions

• Evaluate, pilot, and roll out AI-powered tools, including custom agents for quality and efficiency.
• Ensure responsible, business-oriented use of AI that enhances attorney visibility and BD workflows.
• Stay ahead of industry trends and advise leadership on the practical application of new tools.

Marketing Data & Analytics

• Oversee reporting across CRM, website, campaigns, and events to create integrated marketing dashboards.
• Provide attorneys and BD leaders with insights that drive smarter targeting and resource allocation.
• Ensure data accuracy and interoperability across systems.

Platform Strategy & Vendor Management

• Manage relationships with martech vendors, internal IT members, and business development colleagues.
• Lead platform integration projects and recommend system enhancements that support marketing automation and growth.
• Lead change management efforts to ensure successful adoption of new platforms and enhancements, including communication, training, and ongoing support for attorneys and staff.

Act as a strategic advisor to marketing leadership on technology investments and ROI.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Bachelor's degree in Marketing, Business Technology, Information Systems, or related field (Master’s preferred).
• 5–10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment.
• Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools.
• Familiarity with Generative Engine Optimization principles and LLM-aware content strategy.
• Proven success leveraging AI/LLM tools for business development & marketing.
• Strong project management and cross-functional collaboration skills.
• Strong client service orientation, excellent interpersonal skills, good judgment and discretion with respect to confidential and sensitive information.
• Excellent written and oral communication skills and tech savvy.
• Demonstrated ability to organize and prioritize work in a dynamic and complex environment to meet deadlines, daily requirements, be flexible and adjust to changing priorities.
• Outstanding relationship-building skills with the ability to collaborate equally well with senior administrative leaders, attorneys and business professionals across the firm.
• Ability to use initiative and judgment to accomplish results.
• Analytical and creative thinker able to devise insightful reports and use data to support proposed action plans.
• High level proficiency with MS Office Suite (Word, Excel, PPT) and business data management systems.
• Demonstrated executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external customers.

Great Benefits for Great People

Dykema offers a comprehensive benefits package designed to support the well-being and success of our employees both personally and professionally. This includes competitive health, dental, and vision insurance plans, along with flexible paid time off (PTO), holiday leave, and a retirement savings plan with profit sharing for eligible employees. Other benefits include flexible spending programs, health savings account, commuter benefits, and personal and parental leave programs. We prioritize work-life balance and offer wellness programs, and access to mental health support. Additionally, employees enjoy access to professional development programs, a supportive and inclusive workplace culture, and various employee discounts and perks. We are committed to providing a benefits package that helps our team thrive and feel valued.

The offered salary will be determined by a variety of factors including, but not limited to, work location, individual skill set, previous/applicable experience, education, external market data and consideration of internal equity.

EEO STATEMENT

It is the Firm’s policy to provide employment opportunities to qualified applicants and employees on an equal basis without regard to the individual’s age, race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, domestic partner relationship, physical characteristics, disability, or other protected characteristics under applicable federal, state or local laws or ordinances. Dykema will make reasonable efforts to accommodate the known disabilities of employees who are otherwise qualified to perform the essential functions of the jobs involved. It is the responsibility of every individual concerned with personnel actions, including management, supervision, recruiting, compensation, benefits, promotions, work assignments, and training, to ensure that these activities are administered consistent with the Firm’s goal of furthering the principle of equal employment opportunity. 

E-Verify

Dykema uses E-Verify in its hiring practices to achieve a lawful workforce. E-Verify is a registered trademark of the U.S. Department of Homeland Security.