Marketing Analyst

Hirschbach Motor LinesSioux City, IA

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Job Description

As a Marketing Analyst, you will be responsible for supporting driver initiatives through data-driven insights and operational analytics. This role focuses on gathering, analyzing, and reporting key performance metrics to evaluate the effectiveness of driver-related strategies and vendor partnerships. You will collaborate closely with internal stakeholders to ensure data accuracy, optimize campaign performance, and support strategic decision-making across the Driver Services Teams.Key Responsibilities

Campaign & Vendor Performance MonitoringTrack and evaluate recruiting campaign performance across internal and external channels. Review vendor-provided data and proof-of-performance reports to ensure alignment with hiring goals.
Data Analysis & VisualizationCollect, clean, and analyze data from multiple sources to identify trends, gaps, and opportunities. Use tools such as Excel and Power BI to create dashboards and visual reports for leadership.
Performance ReportingDeliver clear, concise, and actionable performance summaries to recruiting leaders and other stakeholders. Provide insights that inform strategic adjustments and resource allocation.
Project CoordinationManage multiple data-related projects with competing deadlines. Ensure timely delivery of reports and analyses that support recruiting operations.
Process OptimizationIdentify inefficiencies in data collection and reporting processes. Recommend and implement improvements to enhance data accuracy and usability.
Cross-Functional CollaborationWork closely with recruiting team leaders to understand data needs and translate business questions into analytical solutions.
Brand & Messaging Consistency SupportAssist in ensuring consistency of messaging and tone across recruiting communications, particularly in vendor-managed campaigns.
Other Duties as AssignedProactively support broader organizational objectives by contributing to cross-functional initiatives and assisting team members as needed.

Qualifications & Competencies

High school diploma or equivalent; relevant professional experience required
1–3 years of experience in data analysis, reporting, or recruiting operations preferred
Proficiency in Microsoft Excel, including pivot tables and advanced formulas
Experience with Power BI or other data visualization platforms preferred
Strong analytical thinking and attention to detail
Ability to manage multiple priorities in a fast-paced environment
Collaborative mindset with a focus on team success
Demonstrates initiative, adaptability, and a continuous improvement mindset

Why Hirschbach?

Competitive compensation, plus bonus opportunities.
Advancement opportunities in a thriving, high-energy team.
Full benefits including medical, dental, vision, 401(k), PTO, and more.

Company OverviewFounded in 1935, Hirschbach Motor Lines has built a sterling reputation for delivering time and temperature-sensitive freight across 48 states. Today, the organization generates $1+ billion in revenue and has become the 2nd largest refrigerated carrier in North America with company headquarters in Dubuque, Iowa. Hirschbach strives to provide the highest level of service in the industry, offering a breadth of services including Dedicated, Over the Road, Expedited, Entertainment, and Logistics Solutions.With a tenured history and vision for the future, our company culture drives us to be the best in the business, grounded in our All In To Win values. One key to trust is having a pool of talent and resources who are exceptionally competent, capable, and passionate for serving results to our customers.

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