Marketing Analyst

Marketing Analyst

Overview

Integrity Marketing Group (Integrity) is a one-of-a-kind insurtech company, using data, technology and human touch to deliver a better insurance experience. We innovate insurance with a singular purpose: to help people optimize their health and protect their wealth. In order to make the most of what life brings. Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 275,000 independent agents. Integrity serves over one million clients a year with over 5,000 employees.

The Marketing Analyst works closely with the marketing team to deliver campaign insights. The overarching role requires a person who can use data to create insights while properly communicating the data story for any type of marketing campaign. Activities include analyzing online and offline user/consumer behavior, creating digital tracking codes, normalizing and transforming data, creating and maintaining regularly scheduled reports and dashboards, and finding the story in the data and making recommendations to internal account teams. Above all, must have a strong attention to detail and the ability to be a self-directed problem solver while working in a fast-paced and task-oriented environment.

Essential job functions

• Interpret data to provide meaningful insights and recommendations
• Find insights / write useful analysis to accompany client deliverables
• Maintain and update regular weekly and monthly reports for various clients and internal stakeholders
• Pull and schedule data feeds from multiple campaign sources including Google Ads, Bing Ads, Facebook, X (Twitter), LinkedIn, Salesforce Marketing Cloud, DoubleClick, Retreaver, etc.
• Work with data management team to structure raw data into transactional database tables to be used in reports
• Write logic-based calculations to create robust interactive dashboards using Tableau
• Understand client business objectives to be proactive in recommending additional types of analysis
• Data manipulation and reporting in Excel (vlookups, if statements, pivot tables, pivot charts)
• Identify implementation issues or gaps in tagging/tracking for various web analytics platforms (Amplitude, Google Analytics, etc.)
• Perform basic statistical analysis on campaign test results (regression, t-test, chi-square)
• Diagnose and report on campaign trends to analytics and account team members
• Complete ad hoc projects that relate to client initiatives
• Adherence to TA's information security standards, as outlined in company policies and procedures.
• Other duties as assigned

Basic Skills Required

• Bachelor's degree (Focus in Marketing, Information Systems, Business, or other relevant field)
• Experience tracking key performance indicators
• Knowledge of Data Visualization best practices, experience using data visualization software like Tableau
• Experience using statistical analysis strategies
• Experience using GA4 and Google Tag Manager
• Experience with database and data warehouse structure including data joins, experience using MySQL and/or Snowflake a plus
• Understanding of relational databases and audience-based platforms
• Skills in data manipulation and reporting in excel
• Experience using data to find solutions to problems in a business environment
• Excellent communication skills and ability to convey complex ideas in an understandable way
• Experience with Business Intelligence processes and tools
• Ability to work in a fast-paced environment while maintaining strong attention to detail
• Ability to accomplish a task with knowledge of the end goal but with limited direction on how to achieve it (self-directed, creative problem solver)

About Integrity

Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.