Marketing Analyst, Media & Performance
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Job Description
Position Overview
We're seeking a Marketing Analyst, Media & Performance to measure the impact of our media investments across channels, uncover insights, and fuel smarter, faster decisions.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities
- KPI Measurement: Define and track the metrics that matter, ensuring media activity is measured against clear goals.
- Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights.
- Decision Support: Enable rapid decision-making by contributing to MMM, attribution, and incrementality testing with a focus on actionable takeaways.
- Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
- Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.
- Reporting & Dashboards: Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where to act next.
- Insights to Action: Translate complex data into compelling stories that lead to concrete recommendations and immediate adjustments.
Attributes & Skills
- Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
- 5+ years of experience in marketing analytics within a consumer-driven industry.
- Strong grasp of both digital performance channels and traditional media measurement.
- Experience collaborating with agencies and cross-functional teams to act on insights quickly.
- Ability to simplify complexity, focusing on insights that drive business impact.
- Excellent communication and presentation skills to influence decision-makers at all levels.
- Comfort operating in a fast-paced, agile environment with shifting priorities.
Work Environment
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.