Marketing Assistant

The Marketing Assistant is responsible for our bar locations’ marketing and communications, including digital marketing for social media, traditional marketing, event planning and community partnerships, merchandise, and e-commerce. All marketing efforts should be designed to increase traffic and revenue for each location. This position reports to the Marketing Manager.

About Us

Four Entertainment Group (4EG), located in Chicago, IL, is looking for outgoing, personable candidates to join our marketing team! This is an entry-level, full-time, hybrid position out of our Chicago office. Weekend and evening availability is a must!

4EG is a privately held, local company founded and helmed by four partners that acquire, develop, and manage a wide-ranging roster of exceptional establishments, including: aliveOne, Estelle’s, Easy Bar, The Owl, Remedy, Central Park Bar, and The Getaway.

Position Overview:

We are seeking a creative and motivated Marketing Assistant to join our team. The ideal candidate will be responsible for capturing the excitement of our events through photos, creating engaging social media content, and maintaining a vibrant online presence. This is an excellent opportunity to gain hands-on experience in social media management within the entertainment industry.

Duties & Responsibilities:

Digital Marketing and Social Media

• Visit each assigned location at least twice a month to capture content. Whether it’s attending and documenting various in-store marketing campaigns and events, or a typical night out.
• Social Media:
• Develop a bi-weekly social media calendar for each assigned location to help plan and schedule posts across all platforms, utilizing paid advertising and/or boosted posts as needed
• Write compelling and on-brand captions for social media posts
• Edit photos to enhance their quality and appeal
• Create eye-catching online graphics to promote events and engage our audience
• Collaborate with the Marketing Manager to align social media efforts with overall marketing strategies
• Monitor social media trends and audience engagement to continuously improve content 
• Monitor social media channels for feedback and messages
• Analyze data to help determine marketing strategies
• Share promotional images on social media
• Develop strategies to maintain and build social media followers
• Manage the locations’ online reputation by responding to reviews, customer surveys, and direct messages
• Update and maintain Wix websites of assigned locations
• Plan and execute email campaigns to market events, private parties, and special promotions using Constant Contact
• Develop search and display campaigns using Google Ads
• Design and create posters to promote events, fundraisers, specials, and other in-house activities

Traditional Marketing

• Coordinate and ensure delivery of marketing supplies, including postcards, posters, gift cards, apparel, menus, and more
• Assist the Marketing Manager in executing paid marketing campaigns through print media, digital media, TV, and outdoor; analyze and adjust accordingly

Event Planning and Community Partnerships

• Plan special events at assigned locations to coincide with holidays, sporting events, major milestones, and other opportunities to drive traffic into locations
• Assist the Marketing Manager with coordinating sponsorship opportunities with local community events and activities
• Work with local brands and other 4EG locations to execute cross-promotions
• Assist the Private Party Sales Manager in Private Party promotions as needed

Merchandise and E-Commerce

• Take creative initiative on new apparel design and product offerings
• Order branded merchandise, including: koozies, pens, apparel, and more
• Manage the distribution of gift cards to customers through Shopify

Earned Media/Public Relations

• Communicate details of events with PR agency
• Update the company blog, The Garnish, with timely and interesting articles
• Meet regularly with marketing and management teams to discuss promotions/events
• Assist the Marketing Manager with photography, videography, and editing of photos and videos to be used in marketing strategies
• Assist the Marketing Manager with administrative tasks

Skills and Abilities Required:

• Must be 21 years of age or older
• Ability to self-direct and work effectively with others at all levels
• Excellent written and verbal communication skills
• Must be professional, possess good organizational skills, take initiative, and be able to handle multiple assignments concurrently
• Must be willing to work flexible hours
• Ability to work under tight deadlines
• Knowledge of social media platforms, including: Instagram, Facebook, X, and TikTok
• Proficient in photo editing software (Lightroom, VSCO, Adobe, etc.)
• Experience with graphic design tools (Canva, Adobe)
• Strong writing skills with an ability to craft engaging and creative captions
• Knowledge of and experience with paid advertising opportunities is a plus, especially Google Ads and Facebook Ads
• Creative mindset with a passion for marketing, social media, and the entertainment/bar industry
• Ability to develop and maintain collaborative relationships
• Knowledge of the restaurant/bar industry is a plus

Preferred Qualifications:

• Previous experience with social media management or content creation
• Knowledge of social media analytics and reporting tools
• Basic photography skills
• Current with the latest computer technology and maintain a working connection with all the company’s programs and systems. Compliance with company technology requirements is a must.

Education and Experience Required:

• Bachelor’s degree in marketing, communications, or related degree
• 1 year of experience in marketing, events, or communications/public relations

Benefits:

• Paid position
• Real-world experience in marketing
• Discounts at ALL 4EG establishments
• Fun work environment - get paid to be at the party!
• Awesome incentives and events
• Rewarding teamwork 
• Opportunity for growth and development

Apply now at https://www.foureg.com/careers

Equal Opportunity Employer