Marketing & Social Media Coordinator
Allentown Art MuseumAllentown, PA
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Job Description
Position Title: Marketing & Social Media CoordinatorReports to: Manager of Marketing & Public RelationsClassification: Full-Time Employee, 37.5 hours per weekSchedule: Monday-Friday schedule with some weekends and evenings required due to business needs.Purpose:To provide support to the Marketing department in the form of creative, administrative, and strategic planning and activities that impact the following Museum marketing functions: social media, digital communications including eblasts and website updating, digital and print materials development, brand management, media relations, advertising, special events, community engagement, and metrics reposting/analysis.Responsibilities:• Support the Manager of Marketing & Public Relations on all marketing related activities, including the development and implementation of social-media campaigns, promotional materials, mailings, newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting• Under the direction and review of the Manager of Marketing & Public Relations, create promotional content on a weekly schedule, including daily social-media posts, weekly and special e-blasts, print materials, newsletters, and more. Ensure that all Museum communications are on brand and meet internal standards of accuracy and consistency• Closely monitor the Museum’s social-media platforms, respond in a timely manner to inquiries received via social media and email, and repost content on social media as appropriate• Coordinate with staff members across Museum departments to obtain descriptions and images of exhibitions, programs, community collaborations, and special events for promotion, and present these descriptions and images in a way that seeks to engage audiences with diverse backgrounds, experiences, and interests• Update the Museum’s website as directed by the Manager of Marketing & Public Relations• Create and deliver content that meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs• Keep the Marketing Matrix spreadsheet updated on a weekly basis, and be able to lead the biweekly Matrix Meeting to communicate to Museum staff the Marketing department’s pipeline and outstanding content needs• Assist with preparation and presentation of marketing information for internal and external marketing meetings, and attend meetings as necessary• Research and present new promotional opportunities and platforms, keeping up to date on marketing and social-media trends• Document and post about Museum events and represent the Museum at community events• Help coordinate production and installation of marketing-related posters, banners, and signage• Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials• Process vendor invoices for approval and payment• Oversee and manage the Museum’s Google Ads account and campaigns• Other duties as assigned by the Manager of Marketing & Public RelationsRequirements/Qualifications:• Bachelor’s degree in marketing, communications, English, or related field required• Minimum of 1 year of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills; 2-3 years preferred• Working knowledge of all Microsoft Office products required• Working knowledge of Adobe Creative Suite required• Working knowledge of Canva a plus• Experience with WordPress, Constant Contact, and social-media tools such as Hootsuite preferred• Graphic-design skills with experience prepping files for print production preferred• Google Ads experience preferred• Videography experience a plus• Knowledge of art and/or nonprofits a plus• Ability to multitask and manage multiple priorities simultaneously and efficiently• Ability to critically think and manage ambiguous situations and information• Self-motivated and capable of performing work independently with a focus on results• Timely project management with ability to meet deadlines and adhere to a schedule• Exceptional at written and verbal communication• Ability to handle stressful situations with poise and a problem-solving approach• Adept at building relationships with a team-player and customer-service approachTo Apply:Please submit a resume and cover letter detailing your interest in the position to hr@allentownartmuseum.org. The Allentown Art Museum is an equal-opportunity, equal-access employer fully committed to achieving a diverse and inclusive workplace.About the Allentown Art Museum:Established in 1934, the Allentown Art Museum is a vital arts and educational institution in the greater Lehigh Valley. The Allentown Art Museum serves as an inclusive hub for cultural and social engagement and exchange. Through our collections, exhibitions, and educational programs, we foster meaningful dialogue and empower communities to learn, grow, and connect through accessible art experiences. The Museum is accredited by the American Alliance of Museums.
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