Marketing Campaign Specialist

At Aylo Health, we believe healthy people can do amazing things. That’s why our mission is simple yet powerful: to make quality healthcare simple and convenient. Every team member plays a role in helping us deliver on that promise for our patients, their families, and the communities we serve.

We are a fast-growing network of primary care offices across the Southeast. We operate with the drive and innovation of a start-up, with the stability and heart of a community healthcare provider.

Our small but mighty marketing team is looking for a passionate and data-driven Marketing Campaign Specialist to join us on this journey. This isn’t just another marketing role. It’s a unique opportunity to directly impact patient lives by connecting more people to the care they need and ensuring their experience with Aylo Health is second to none.

Responsibilities

As our Marketing Campaign Specialist, you’ll be at the center of our patient acquisition and retention efforts. You’ll help grow Aylo Health and build lasting relationships with our patients. Responsibilities include:

• Collaborate & Ideate: Partner with the Director of Marketing, media agency, and creative agency on campaign planning and execution. Actively participate in planning sessions, contribute fresh ideas, and review agency work with a critical eye.
• Lead Campaign Execution: Partner with media agencies to successfully execute and launch omni-channel paid campaigns ensuring the Marketing Plan is executed as planned. Optimize and execute campaigns for new location openings. Manage creative delivery process between creative agency and paid media agency.
• Optimize for Growth: Work closely with the Director of Marketing to establish closed-loop analytics and attribution models that connect inbound activity to patient conversions. Own the tagging process, responsible for developing and providing all parties tagged links in a timely manner, consistently provide updates and changes to the structure as our Marketing and Paid Media plans evolve.
• Analyze & Recommend: Collaborate with media partners to recommend optimizations to improve omni-channel campaign performance, ultimately increasing relevant traffic and appointment bookings on Aylo Health’s digital properties. Develop reporting and identify key insights, present and socialize insights with Director of Marketing and VP of Marketing as well as with relevant internal stakeholders and agency partners.
• Build & Test: Develop campaign landing pages and website updates, monitor user behavior, and recommend page enhancements and tests to improve performance.
  • Work alongside the Director of Marketing to build a Conversion Rate Optimization (CRO) program, including A/B testing across landing pages and owned/paid channels.
• Measure What Matters: Prepare campaign reports, track KPIs, and provide insights that inform smarter decisions and better patient experiences. Be an active participant in performance reporting meetings with paid media agency.

Candidate Requirements

We’re searching for someone who is:

• Mission-Driven: Passionate about making a positive difference in healthcare and motivated by the impact our efforts can have our patients lives and within the communities we serve.
• A Self-Starter: Confident working with minimal direction, while staying proactive and accountable.
• Collaborative & Organized: Able to partner effectively with multiple teams and agencies, manage competing priorities, and meet deadlines. Strong project management and organizational skills
• Analytical & Creative: Skilled at interpreting data and turning it into actionable insights, while also bringing fresh ideas to the table. Experience working in analytics tools including Salesforce, Looker Studio, Tableau, or similar tools.
• Adaptable: Collaborate in a in fast-paced environment where priorities can shift quickly.
• Growth-Minded: Excited to learn, innovate, and grow with Aylo Health.
• BA/BS degree and/or 3+ years of experience in digital marketing or campaign management

Bonus Skills (not required, but a plus):

• Experience using marketing automation tools including Salesforce, Customer.io, HubSpot, or similar tools.
• Experience working with external partners and agencies.

#ZR