Marketing Content Strategist, University Marketing

Department

Digital Strategy

Job Posting Title

Marketing Content Strategist, University Marketing

Job Description

Fort Hays State University seeks a versatile and creative Marketing Content Strategist to serve as a key member of our small but dynamic Marketing team. This role emphasizes writing and storytelling while blending in visual content creation, digital engagement, and project coordination-helping to showcase the vibrancy of our campus and community.

The Marketing Content Strategist will research, write, and edit compelling stories across multiple platforms, including student spotlights, web features, email campaigns, and social media. The role also supports visual storytelling through basic photo/video content, ensuring every message reflects the FHSU brand voice. The ideal candidate is collaborative, curious, and passionate about elevating the authentic stories of our students, faculty, staff, and alumni, with the ability to balance multiple priorities in a deadline-driven environment.

Key Responsibilities:

• Storytelling & Writing
• Research, write, and edit content for web pages, feature stories, student spotlights, email campaigns, and social media posts.
• Ensure accuracy, clarity, and consistency with FHSU brand voice and style.
• Develop story ideas in collaboration with campus partners and Marketing colleagues.
• Create content that highlights FHSU's distinctiveness, mission, and community impact.
• Digital & Social Media Support
• Collaborate with the Social Media Strategist to publish content across social platforms.
• Draft captions, posts, and campaigns tailored to different audiences.
• Monitor engagement and suggest creative ways to amplify storytelling through digital channels.
• Content Creation (Visual Support)
• Capture and edit photos or short videos of campus life, academic programs, and events as needed to complement written content.
• Organize and maintain photo, video, and written content assets.
• Project Coordination
• Help manage marketing requests and content calendars to ensure timely delivery.
• Partner with faculty, staff, and students to gather stories and supporting assets.
• Provide creative support during events, including live coverage when appropriate.
• Analytics & Reporting
• Track and report on content performance across web, email, and social channels.
• Use insights to refine storytelling approaches and audience engagement.

Minimum Qualifications:

• Bachelor's degree in communications, journalism, marketing, or a related field-or four years of experience in lieu of degree .
• Exceptional writing and editing skills with a skill for engaging storytelling.
• Working knowledge of digital and social media platforms.

Preferred Qualifications:

• Experience with basic photo and video production (shooting and editing).
• Proficiency with Adobe Creative Cloud or similar design tools.
• Experience with content management systems (CMS) and email marketing platforms.
• Prior work in higher education, nonprofit, or mission-driven organizations.

Benefits: To review our competitive benefit package, please visit FHSU Benefits.

Priority Deadline: January 9, 2026. Screening of complete applications will begin immediately following the priority deadline and will continue until the position is filled.

Application Process: To apply for this position, please visit FHSU Careers. Only electronic applications submitted through the webpage will be accepted.

Required Application Documents: Applicants must submit a cover letter of application addressing the qualifications listed above, a current resume, and the names and contact information of three references.

If you have questions regarding the position, please contact:

Erin Bieker

Phone: 785-628-4070

Email: esbieker@fhsu.edu.

Community of Hays

FHSU is located in Hays, a vibrant college town of approximately 20,000, located halfway between Kansas City and Denver on Interstate 70. Hays is the regional center for education, health care, professional services, shopping, culture, and recreation for the western half of Kansas. The community boasts excellent recreational programs and facilities, including the comprehensive Center for Health Improvement, Hays Aquatic Park, Smoky Hill Country Club, Hays Municipal Golf Course, and extensive walking, running, and biking trails. Hays is within 45 minutes of two large lakes that offer great opportunities for boating, fishing, and camping. The Hays Municipal Airport provides connecting service to Denver with several flights daily. The Hays community is home to excellent Pre-K and K-12, public and private schools. With over 60 restaurants, major retail outlets, a low unemployment rate, and very short commute times, the city provides a safe, welcoming, low-cost, high-quality living environment for the residents who call "Hays, America" home.

Notice of Non-discrimination - Fort Hays State University is an Equal Opportunity Employer and does not discriminate on the basis of gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability or veteran status.

Background Check: Final candidate will have consented to and successfully completed a criminal background check.

Notice to KPERS retirees applying for a position: Recent legislation changes working-after-retirement rules for both you and your employer if you go back to work for a KPERS employer. Please contact your KPERS representative or www.kpers.org for further information on how this might affect you.