Marketing Coordinator (Content/Brand)

Position Overview: We are seeking a creative, dynamic, and detail-oriented Marketing Coordinator (Content/Brand) to join our team. This role owns the end-to-end execution of content and brand marketing across inbound and outbound platforms, with a strong emphasis on lead generation. The ideal candidate brings a solid foundation in marketing principles along with hands-on experience across 1–2+ social media channels, email, and campaign execution. This individual thrives in a fast-paced environment, can manage multiple initiatives simultaneously, and consistently maintains brand standards while driving engagement, conversions, and sales. 

Why Join the Advanced Window Systems (AWS) Team? 

• People-First Culture: Family-owned values with a collaborative, supportive environment where your voice matters and leadership is accessible. 

• Award-Winning Workplace: Recognized as one of Connecticut’s Top Places to Work in 2022, 2023, 2024, and 2025. 

• Strong Brand and Reputation: With over 20,000 happy customers, thousands of 5-star reviews, and nationally ranked installation teams, you’ll market a product homeowners already trust. 

• Real Impact: Your work directly drives leads, appointments, and revenue. You’ll see the results of your campaigns in real time — not months later. 

• Room to Grow: As we expand into new markets, our marketing team takes on more ownership, responsibility, and leadership opportunities. High performers advance quickly. 

• Ownership and Autonomy: You won’t just assist — you’ll own channels, launch campaigns, and execute ideas from start to finish. 

• Performance-Driven Team: Clear goals, measurable KPIs, and a focus on continuous improvement. We value smart execution and results. 

Key Responsibilities: 

• Manage (website, email, blogs, organic social, webinars, SEO) by maintaining and improving creative, audience segments, and automation. ​ 

• Lead content creation for shared (social media), owned (email), and earned channels (PR). ​​ 

• Identify opportunities to test, optimize, and scale campaigns to drive engagement, conversions, and sales. ​ 

• Conduct primary and secondary research to inform channel, content, customer, and company decisions. ​ 

• Set up campaigns on relevant platforms and maintain publishing cadences:  

• Analyze campaign performance and report monthly metrics to leadership. ​ 

• Assist with budgeting and reconciling spending with finance reports. 

Qualifications: 

• Bachelor's degree in Marketing, Communications, or a related field preferred 

• 3–5 years of experience in marketing (B2C highly preferred), with hands-on expertise in content creation and campaign execution. 

• Strong organizational skills and ability to manage multiple projects simultaneously. 

• Proficiency in marketing tools and platforms 

• Analytical mindset with experience in reporting and budget management. ​ 

• Exhibit intermediate analytical and problem-solving skills (Excel pivot tables, VLOOKUP; Power BI is a plus). ​ 

How to Apply: Submit your resume and a cover letter detailing your experience and why you’re the perfect fit for this role. We look forward to hearing from you!