Marketing Coordinator
Broylman Memorial GroupJonesboro, Arkansas
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Job Description
Benefits:
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
COME BE PART OF A FAST GROWING, SUPPORTIVE TEAM WHERE YOU CAN MAKE A MEANINGFUL IMPACT!
Are you a people person with a passion for outreach and organization? Are you motivated by sales opportunities? Join our growing team as a marketing coordinator and play a vital role in connecting our cemetery services with the local community. We are a compassionate and professional fast growing company devoted to supporting families during life’s most important moments. We’re seeking an organized and empathetic marketing coordinator to help develop relationships and set appointments for our sales manager. This position offers variety, purpose, and the opportunity to make a positive impact in people's lives. The compensation structure will also provide the opportunity for a substantial income.
Marketing Coordinator – Job Description
Position Title: Marketing CoordinatorReports To: Regional Sales Manager / VP of Sales & MarketingLocation: On-Site (with regular community travel)Employment Type: Full-Time, Exempt, W-2
Position Summary
The Marketing Coordinator plays a key role in advancing Broylman Memorial Group’s mission through strategic community outreach, lead generation, and program development. This position is a step above the Marketing Agent role, requiring a higher degree of professionalism, communication skills, and marketing expertise. The Marketing Coordinator not only executes existing marketing programs but also develops new initiatives, evaluates effectiveness, and ensures alignment with corporate sales objectives.
Primary Responsibilities
Program Management & Community Outreach
- Lead and oversee the five major marketing programs: Legacy Family Service Program, Medical and First Responders Program, Business-to-Business Employee Benefit Program, Ballot Box Program, and Corporate Account Program.
- Build and maintain strong professional relationships with community organizations, business leaders, medical professionals, first responders, and corporate partners.
- Coordinate, schedule, and conduct community presentations, educational seminars, and outreach events to promote cemetery and pre-planning services.
- Supervise and provide guidance to Marketing Agents (where applicable), ensuring consistency and compliance with program instructions and company standards.
Strategic Marketing & Lead Development
- Develop and refine marketing strategies to expand community presence and generate qualified leads for sales teams.
- Monitor, track, and evaluate the effectiveness of marketing campaigns; prepare reports with recommendations for improvement.
- Ensure all presentations, surveys, flyers, and materials are executed in a professional, branded, and compliant manner.
- Collaborate with Sales Managers to optimize lead follow-up and conversion efforts.
Administrative & Reporting Duties
- Maintain accurate records of leads, outreach activities, and community partnerships using company-approved systems.
- Prepare monthly reports on outreach performance, lead generation, and program effectiveness for review with leadership.
- Assist with the development of new marketing collateral, social media engagement, and digital marketing initiatives in collaboration with corporate marketing resources.
Position Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (preferred) OR an equivalent combination of education and professional experience.
- 2–3 years of experience in marketing, community relations, or sales coordination (funeral/cemetery/pre-need industry experience a plus).
- Strong interpersonal and public speaking skills, with the ability to present to groups professionally and confidently.
- Proficiency in Microsoft Office Suite and/or Google Workspace (Docs, Sheets, Slides, Gmail, Calendar).
- Demonstrated organizational skills, with the ability to manage multiple initiatives and deadlines effectively.
- Must possess a valid driver’s license and reliable transportation for community travel.
Additional Considerations
- Experience mentoring or leading others in marketing roles is a plus.
- Bilingual skills (Spanish or other languages) are highly valued.
- Flexibility to work occasional evenings or weekends for community events.
- Benefits:
- Paid time off
- 401(k) matching
- Medical/Dental/Vision Insurance
- Company paid life insurance
- Additional life insurance for purchase
- Cancer/Hospital indemnity/Accident insurance
- Service recognition awards/bonuses
Compensation
- Base hourly rate plus commissions
- Estimated range pay range- $55,000-$65,000
Why Join Us?
At Broylman Memorial Group, we believe in service, compassion, and creating meaningful connections in our communities. You’ll join a team where your work truly matters, and where professional growth and community impact go hand in hand.
Compensation: $55,000.00 - $65,000.00 per year
Broylman Memorial Group is committed to a merit-based environment where your ability to perform the job is what matters most. We do not discriminate based on race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Us
Broylman Memorial Group is a growing provider in the cemetery and funeral Industry. Our experienced leadership team of proven cemetery and funeral professionals brings a unique vision and a fresh approach to serving families in our communities. Staying true to our values is what keeps Legacy Memorial Group focused on your legacy.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.