Marketing Director

Marketing DirectorWindows Direct USA – Cincinnati, OH📍 Full-Time | Cincinnati, OHCompany OverviewWindows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions, committed to delivering exceptional products with superior customer service. Based in Cincinnati, OH, we are a rapidly growing company looking for a results-driven, strategic Marketing Director to lead our marketing efforts and drive scalable lead generation through innovative, multi-channel strategies.Position SummaryAs the Marketing Director, you will play a pivotal role in the growth of Windows Direct USA by leading all marketing initiatives from strategy to execution. You will be responsible for generating a steady flow of high-quality leads through field marketing, event coordination, advertising, and collaboration with our internal teams. This is a leadership position that requires a mix of creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries.Key Responsibilities• Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments.• Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments.• Oversee and optimize the canvassing program to ensure consistent performance and ROI.• Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture.• Work closely with the call center to align on lead flow processes, scripting, and campaign performance feedback.• Manage and track advertising across both traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).• Strong digital understanding, manage digital vendors, TV vendors, well-rounded in direct response marketing in home improvement.• Manage entire marketing budget, keep track of KPIs.• Oversee call center manager and lead generation management from start to end.• Support and manage the event marketing department.• Collaborate with the management team on business strategies and execution.• Monitor and analyze key performance indicators including cost per lead (CPL), conversion rates, and overall return on marketing investment.• Ensure consistency in brand messaging and visual identity across all marketing materials and channels.• Explore and implement innovative marketing tactics to support growth and market expansion.Qualifications• Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries.• Proven track record in lead generation, direct-response marketing, and campaign management.• Strong leadership capabilities with experience managing diverse teams and collaborating across departments.• Proficient in data analysis, budgeting, and performance measurement.• Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools.• Excellent communication, organizational, and project management skills.• Bachelor’s degree in Marketing, Business, Communications, or a related field required.• Ideally live in Cincinnati or be willing to relocate.Compensation & BenefitsCompetitive compensation dependent upon experience.• Health Insurance• 401(k) with company match• Paid Time Off (PTO)How to ApplyPlease submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA.

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