Marketing Intern- Digital Marketing

Job Summary:

About XPEL XPEL is a global leader in protective films and coatings for automotive, residential, commercial, and marine markets. Our digital marketing team supports multiple websites and campaigns worldwide, focusing on creating high-quality, performance-driven digital experiences. Role Overview We are seeking a motivated and detail-oriented Content Management Intern to support our Digital Marketing team. This internship offers hands-on experience in content creation, website content management, and landing page support for digital marketing and paid advertising campaigns. The ideal candidate is eager to learn, has strong writing skills, and is interested in digital marketing, content strategy, and website management.

Key Responsibilities:

• Content Management & Website Support

  • Assistin updating andmaintainingcontent across websites and landing pages 

  • Upload, format, and organize content using CMS platforms (e.g., WordPress, HubSpot,ContentStack, or similar) 

  • Ensure content accuracy, consistency, and alignment with brand guidelines 

  Content Writing & Editing 

  • Support writing and editing content for: 

  Website pages 

  • Landing pages for marketing and paid advertising campaigns 

  • Digital ad copy and related marketing materials 

  • Proofread content for grammar, clarity, and consistency 

  • Assistwith refreshing and updating existing website content 

  Campaign & Landing Page Support 

  • Assistin creating and updating landing pages for digital campaigns 

  • Make content updates for campaign launches and basic A/B testing 

  • Ensure landing pages are reviewed and ready before launch 

  Collaboration & Quality Assurance 

  • Work closely with digital marketing managers, designers, and team members 

  • Incorporate feedback and revisionsin a timely manner

  • Review content for formatting, links, and overall quality before publishing 

  Learning & Development

  • Gain hands-on experience with CMS platforms and digital marketing tools 

  • Learn best practices for content management, SEO, and digital marketing 

  • Support content audits and improvement initiatives 

Qualifications:

• Required 

  • Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, English, or a related field 

  • Strong writing and editing skills 

  • High attention to detail and organization 

  • Interest in digital marketing and content management 

  Preferred (Nice to Have) 

  • Experience with any CMS platform 

  • Basic understanding of SEO concepts 

  • Familiarity with digital advertising or landing page creation 

  WhatYou’llGain 

  • Real-world experience managing content for a global brand 

  • Exposure to digital marketing, paid advertising, and website management 

  • Mentorship from experienced digital marketing professionals 

  • A portfolio of published digital content 

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.