Marketing Lead

Marketing Team Lead - Content & PLG (Blockchain Trust Layer)

Location: New York City, Los Angeles, London, San Francisco (Hybrid)

Compensation: $150K - $200K

We are a venture-backed startup, founded by experts in blockchain and cybersecurity, building a global trust layer for the internet's media content. Our mission is to secure proof of origin for media, tackling the growing threat of synthetic media and disinformation. We are seeking a visionary Marketing Team Lead to establish us as a technology leader in the blockchain, digital provenance, and authenticity space, and to help us rapidly scale.

You will own the overall Go-To-Market (GTM) strategy and execution, responsible for refining our brand, positioning our platform, and building a high-performing team. This is a hands-on, high-impact role for an entrepreneurial leader who can translate a complex technical solution into a category-defining market narrative.

Key Responsibilities:

• Brand & Category Shaping: Refine our category-defining brand, normalize our identity across all channels, and position the product for market leadership.
• Growth Strategy: Collaborate with leadership and sales to drive the overall growth and marketing strategy, with a focus on Content and Product-Led Growth (PLG).
• Demand Generation Ownership: Own and manage all aspects of multi-channel demand generation, from digital channels to community building and field marketing.
• Performance Analysis: Establish key performance indicators (KPIs), analyze campaign performance, and provide insights to refine strategies and optimize ROI.
• Team Building: Build a high-performing marketing team with a collaborative and results-driven culture, including managing agencies and in-house resources.

Requirements

• Experience:3–7 years of experience in a growth, demand generation, or marketing role, with a strong foundation in digital, product marketing, and brand building.
• Product Marketing Focus: Strong background in product marketing, especially for sophisticated technical products.
• Startup Velocity: Experience in seed-stage start-ups, ideally scaling from $0 to $1M in revenue.
• Execution: Hands-on experience building a multi-channel demand generation motion, capable of designing and executing successful marketing campaigns with velocity.
• Mindset:Entrepreneurial drive, intelligence, and grit; you're happy to roll up your sleeves and are committed to the mission of content provenance.
• Communication: An outstanding communicator (verbal, written, and presentation) who can easily articulate difficult concepts.
• Leadership & Influence: Experience managing agencies and/or in-house teams, and comfortable working cross-functionally and solving problems autonomously.

Location Preference:

• US (preference for NY, SF) or London (if candidates have work experience in the US).

Benefits

• Impact & Ownership: Opportunity to shape a category-defining brand tackling a critical global challenge (disinformation and synthetic media).
• Growth: Unparalleled chance to rise faster and earn more than possible in a 'normal' career, supported by founders with deep experience in scaling high-growth startups.
• Culture: Join a team that values ambition, a constant growth mindset, and proven ability, where you are empowered to roll up your sleeves and drive the business forward.
• Compensation: Competitive compensation package with meaningful equity (details provided during the hiring process).

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

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