Marketing Manager

CoverFour is actively looking for a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels.
• Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals.
• Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency.
• Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams.
• Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches.
• Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement.
• Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.
• Track project progress, flag potential risks, and proactively address challenges to maintain schedules.
• Monitor market trends, competitor activity, and audience insights to inform campaign planning.
• Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization.

QUALIFICATIONSEducation and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands.
• Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong organizational and communication skills with the ability to coordinate cross-functional teams.
• Experience working with external agencies and vendors to deliver integrated campaigns.
• Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred.

Behavioral Competencies:

• Project and campaign management
• Stakeholder communication and relationship building
• Time management and prioritization
• Adaptability in fast-paced environments
• Attention to detail and brand alignment
• Collaborative problem solving
• Initiative and resourcefulness

WORK ENVIRONMENT AND PHYSICAL DEMANDS

• This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
• Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives.
• Requires extended periods of computer use and virtual meeting participation.

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