Marketing Manager
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Overview
Job Description
We're seeking a motivated Marketing Manager to support the execution of day-to-day marketing activities across the organization. This is a full-time, in-office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast-moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.
Key Responsibilities
Social Media Strategy & Execution-Lead the launch, management, and ongoing evolution of our B2B social media presence.-Own day-to-day channel management, including content planning, posting, engagement, and performance tracking.-Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns.-Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.
Customer Loyalty & Advocacy-Design and execute customer advocacy initiatives, including case studies, testimonials, and video content.-Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content.-Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership.-Develop and execute an ongoing customer marketing program (quarterly or bi-annual cadence) focused on educating existing customers and reinforcing Forrest's expertise and leadership in the coatings industry.-Plan and deliver customer-focused content and campaigns that re-engage current customers, support retention, and strengthen long-term relationships.
Content Creation & Website Management-Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials.-Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives.-Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools.-Repurpose existing content into social posts, email snippets, and visual assets.-Extract insights from webinars and events to develop follow-up content for social and email campaigns.
Campaigns, Events & Sales Enablement-Plan and execute event marketing initiatives, including trade shows and webinars.-Support sales efforts by organizing, updating, and distributing marketing and sales collateral that helps engage prospects and accelerate deals.-Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations.-Ensure the sales team always has access to the most up-to-date materials.
Marketing Operations & Reporting-Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches.-Serve as the primary owner of HubSpot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries.-Support basic CRM reporting and dashboard maintenance.-Document repeatable processes as needed.
What You'll Bring-A hands-on mindset with the ability to think strategically and execute efficiently.-Strong writing, editing, and content development skills across multiple formats.-Experience using marketing platforms such as HubSpot, Google Analytics, WordPress (or similar CMS), and survey tools.-Comfort working across multiple projects simultaneously while maintaining attention to detail.-A proactive, self-directed approach with the ability to manage priorities independently.
Qualifications-3–5 years of experience in a marketing role with broad responsibilities.-Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms.-Experience with CRM and marketing automation platforms (HubSpot or equivalent).-Strong organizational and project management skills.
Nice to Have-Experience in manufacturing or B2B/B2C hybrid environments.-Familiarity with sales enablement or customer advocacy programs.
Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.