Marketing Manager

We're seeking a hands‑on, strategic Marketing Manager to lead go‑to‑market execution, demand generation, event management, content development, and RFP coordination across our K-12 education solutions portfolio. This role blends strategy and execution and is ideal for someone experienced in marketing to education, institutional, or government buyers.

You will partner closely with Sales, Product, Customer Success Managers, and Leadership to drive pipeline, support retention, and elevate our brand presence through compelling content, campaigns, trade shows, user groups, and RFP excellence.

Key Responsibilities

Go‑to‑Market & Demand Generation

• Develop and execute go‑to‑market strategies for new products, features, and releases.
• Partner with sales, product, and leadership to align messaging and support revenue targets.
• Build and execute demand‑generation campaigns (email, social, SEO, paid, content).
• Track performance metrics and optimize based on analytics.

Content & Messaging

• Create clear, compelling messaging for K-12 and institutional audiences.

• Write and manage content including:

• Website copy

• Case studies

• Blogs / thought leadership

• Email campaigns

• Customer stories

• Product one‑pagers & pitch decks

• Maintain a consistent brand voice across all materials and channels.

Website & SEO

• Own and optimize the website, including content updates, structure, SEO strategy, and performance.
• Manage content refresh cycles in partnership with Product and Solutions teams.
• Improve SEO visibility through targeted content and technical upgrades.

Social Media & Digital Presence

• Manage social media presence across consolidated HES channels.
• Build a structured content calendar and track performance.
• Increase engagement and visibility within the education sector.

Events: Trade Shows, Conferences & User Groups

• Lead all trade show and conference planning, including:

• Booth design and logistics

• Collateral creation

• Vendor coordination

• Shipping and staffing schedules

• Execute regional and virtual User Groups, including:

• Agenda planning

• Speaker/vendor coordination

• Promotion and registration

• Post‑event follow‑up and reporting

• Develop standardized event playbooks to ensure repeatable, scalable execution.

RFP Ownership & Management

• Manage the full RFP/RFI lifecycle:

• Intake, qualification, timeline management

• Cross‑functional coordination with Product, Sales, Finance, and Legal

• Compilation and submission of final documents

• Maintain a master RFP library with up‑to‑date product content and responses.

• Improve RFP win rate through stronger content, templates, and process discipline.

Sales Enablement

• Create and maintain sales enablement materials, including:

• Product sheets

• Competitive briefs

• Customer stories

• Presentations and demo scripts

• Support Sales with targeted messaging, outreach content, and industry collateral.

Project & Budget Management

• Build timelines, manage vendors, and drive cross‑functional delivery.
• Track event budgets, campaign costs, and optimize spend for ROI.
• Improve internal processes for repeatable, scalable marketing execution.

Qualifications

Required

• 5+ years of marketing experience in SaaS, B2B, EdTech, GovTech, or institutional markets.
• Strong writing and content creation skills.
• Experience marketing to education, government, or complex B2B buyers.
• Hands‑on experience with websites, SEO, and content‑driven growth strategies.
• Experience planning and executing trade shows/conferences.
• Ability to manage projects independently and collaborate across teams.
• Strong organizational and time‑management skills.

Nice to Have

• Experience in K-12 or education technology.
• Familiarity with long, consultative sales cycles and procurement processes.
• Experience with CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• Experience coordinating or supporting User Groups or customer events.

Why Join Us

• Mission‑driven role supporting K-12 teachers, schools, and districts.
• High‑ownership position with meaningful impact on revenue growth and brand visibility.
• Collaborative, supportive team environment in a growing EdTech organization.
• Opportunity to shape marketing strategy, processes, and best practices.