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Marketing Manager

Johnstone Supply, The Balsan GroupDowningtown, PA

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Job Description

Marketing Manager

Location: Downingtown, PA (Onsite)Department: MarketingReports To: Marketing Director

About the Role

We’re seeking a Marketing Manager to plan and execute marketing initiatives across digital, print, and in-branch channels. This role combines strategy, hands-on execution, and collaboration with Sales, Branch Operations, vendors, and contractor customers to drive measurable results.

Key Responsibilities

  • Plan, execute, and track omni-channel campaigns (email, digital ads, in-branch promotions, events)

  • Manage marketing platforms such as Bloomreach, Zoho, SOCi, and WordPress

  • Create and manage marketing collateral, content, and contractor-facing communications

  • Support branch sales teams with local promotions and lead generation tools

  • Manage website updates, landing pages, SEO, and campaign analytics

  • Track vendor co-op marketing funds and ensure compliance

  • Collaborate with the Johnstone Supply corporate marketing team

  • Provide marketing guidance to contractor customers

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field (required)

  • B2B marketing experience; multi-location or franchise experience preferred

  • Strong organizational, analytical, and communication skills

  • Ability to manage multiple projects and work cross-functionally

Work Environment

  • Onsite role based in Downingtown, PA

  • Occasional travel for meetings or events

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