Marketing Manager
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Job Description
Marketing Manager
Location: Phoenix, AZJob Type: Full-Time
About the Role
Premier Lighting is seeking a proactive and creative Marketing Manager to oversee and execute our digital marketing initiatives, online sales channels, and brand presence. The ideal candidate is detail-oriented, strategic, and able to manage multiple responsibilities ranging from e-commerce operations to social media engagement and creative design input.
Key Responsibilities
- Website & Shopify Management
- Oversee updates, maintenance, and performance of the company website and Shopify store.
- Optimize product listings, user experience, and checkout flow.
- Track analytics and improve site performance and conversion rates.
- E-Commerce Operations
- Handle and process all ShopPremier orders efficiently.
- Ensure inventory is up to date and fulfillment runs smoothly.
- Resolve customer inquiries and order-related issues promptly.
- Social Media & Digital Marketing
- Develop, manage, and execute social media content and campaigns across platforms.
- Increase brand visibility, engagement, and follower growth.
- Plan, launch, and optimize paid advertising campaigns (Google, Meta, etc.).
- Collaboration & Strategy
- Manage and lead recurring marketing meetings with leadership and cross-functional teams.
- Provide updates, performance reports, and strategy recommendations.
- Assist with brainstorming and implementing new ideas to support brand growth.
- Creative & Design Support
- Contribute to design direction, branding consistency, and campaign aesthetics.
- Collaborate with designers and vendors on marketing collateral.
Qualifications
- Proven experience managing Shopify or other e-commerce platforms.
- Strong background in digital marketing, social media, and online advertising.
- Excellent organizational skills with ability to manage multiple projects at once.
- Experience with data-driven decision making (Google Analytics, Meta Ads Manager, etc.).
- Strong communication and collaboration skills.
- Creative eye for design and branding.
- Bachelor's Degree preferred
Preferred Skills
- Familiarity with SEO, email marketing, and content creation.
- Graphic design tools (e.g., Canva, Adobe Creative Suite) a plus.
- Previous experience handling order fulfillment and customer service in an e-commerce environment.
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