Marketing Manager
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Job Description
We are seeking a driven and versatile Marketing Generalist to support our marketing efforts across brand, content, digital, and provider engagement. This role is ideal for someone with broad marketing skills who thrives in a fast-paced environment and wants to grow in a mission-driven startup. The Marketing Generalist will work closely with the Director of Marketing and cross-functional teams to help build awareness, drive patient and provider engagement, and execute campaigns that advance our brand.
Key Responsibilities
Support execution of integrated marketing campaigns across digital, social, events, and provider channels.
Manage and update marketing assets including presentations, brochures, one-pagers, and website content.
Assist with content development for social media, newsletters, and blogs, ensuring alignment with brand voice and tone.
Conduct market and competitive research to inform messaging, positioning, and campaign opportunities.
Track and report on marketing performance metrics, helping to optimize spend and outcomes.
Coordinate logistics and communications for provider dinners, events, and launches.
Collaborate with design, PR, and clinical teams to ensure consistent storytelling and brand alignment.
Support vendor and agency relationships, ensuring deliverables are on time and on brand.
Required Qualifications
3–5 years of experience in marketing, ideally in healthcare, healthtech, or mission-driven startups.
Strong project management and organizational skills, with attention to detail.
Excellent writing and communication skills, with the ability to adapt tone for different audiences.
Comfortable working across multiple channels (digital, social, content, events).
Data-driven mindset with basic experience tracking KPIs and campaign performance.
Self-starter who thrives in a fast-paced, ambiguous environment and can balance multiple priorities.
Preferred Qualifications
Experience supporting marketing in healthcare or another regulated industry.
Familiarity with marketing tools and platforms (e.g., HubSpot, Mailchimp, Google Analytics, Meta Ads Manager, Canva, etc.).
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.