Marketing Manager

Marketing Manager - Tampa Bay Region

Full Time

Flexible to travel

Job Description: The Marketing Manager will promote the company’s brand and services and work closely with senior leaders. In this role, the Marketing Manager will be optimizing our marketing strategies, using their expertise to create increased brand awareness and profitability for the company.

Role and Responsibilities

Clinical and Administrative

· Evaluate and optimize marketing and pricing strategies

· Analyze market trends and prepare forecasts

· Produce and maintain viable and engaging content for our website and social media sites

· Build strategic relationships and partner with key industry players, agencies, and vendors

· Build community referral relationships with other referring physicians

· Build local community awareness through organizing and conducting health fairs and skin cancer screenings

· Increase brand awareness and market share

· Coordinate marketing strategies with other necessary departments

· Develop and manage marketing department’s budget

· Develop marketing strategies for new products, services, providers and locations

· Oversee branding, advertising, and promotional campaigns

· Review current marketing campaigns for weaknesses and develop solutions within budget constraints

· Promote our brand at industry-related events

· Analyze effectiveness of promotions and community awareness events

· Analyze consumer behavior and adjust advertising campaigns accordingly

· Identify potential new markets and create plan to enter the market

· Partner with buying teams to estimate product demand

· Stay informed of marketing strategies and trends

Professional

· Demonstrates initiative and responsibility

· Ability to multitask and prioritize deliverables

· Adheres to ethical principles

· Time Management

· Adapts to change

· Attends all team meetings and mandatory in-service training/education

Communication and Position Relationships

· Treats all patients and staff with compassion, respect and empathy

· Recognizes and respects cultural diversity

· Adapts communication to individual’s ability to understand

· Uses professional telephone technique

· Uses medical terminology appropriately

· Supervises all clinical/admin staff and managers in designated offices

Legal

· Maintains confidentiality and documents accurately

· Uses appropriate guidelines for releasing patient information

· Practices within the scope of education, training, and personal capabilities

· Conducts self in accordance with Suncoast’s Employee Handbook.

· Maintains awareness of federal and state health care legislation and regulations; OSHA, HIPAA, and CLIA

Core Competencies

· Efficiency

· Attention to details

· Organized

· Punctual

· Takes initiative, proactive

· Team Player

· Honesty/Integrity

· Flexible

· Calm under pressure

· “A Doer”, persistence

· Problem solver, Strategic thinking, Creativity

· Analytical skills

· Clear and concise communication/Listening skills

· Quick Learner, Intelligence

· Follow through on commitments

· Enthusiastic, Friendly, Positive attitude

· Openness to advice and constructive criticism

· Strong work ethic

Physical Demands

· Prolonged sitting/standing/walking

· Use of headsets

· Frequent travel

· Multitasking position

· Repetitive head, neck, hands wrists and arm motion/rotation

· Extensive reading, writing, typing required. Typing speed 45wpm +

· Ability to lift up to 25lbs

· Frequent use of office administrative, computer, and phone equipment

Qualifications and Education Requirements:

High school diploma, AA degree or higher, bachelor’s degree in marketing or similar field preferred. Knowledgeable in computer programs, proficient in electronic marketing automation software, excellent verbal communication skills, leadership, collaboration abilities, analytical and problem-solving skills, strong time management and organizational abilities, and extensive knowledge of marketing strategies.