Marketing Manager
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Job Description
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Profit sharing
- Vision insurance
- Company parties
- Employee discounts
- Plan, execute, and analyze company-wide marketing campaigns in alignment with TFB Hospitality’s overall sales and marketing strategy.
- Develop creative marketing strategies to enhance brand awareness and attract new audiences.
- Identify growth opportunities through new partnerships, advertising, and promotions.
- Conduct market research and competitor analysis to inform strategy.
- Support long-term planning for brand positioning and market expansion.
- Capture and edit photo/video content for use across all social media platforms.
- Write engaging captions tailored to each brand’s voice and audience.Schedule and post approved content across Instagram, Facebook, and other relevant platforms.
- Monitor and respond to comments, messages, and online engagement in a timely and professional manner.
- Track and report on social media performance, identifying opportunities to improve reach and engagement.
- Create and manage marketing calendars across all concepts.
- Write and edit promotional materials, press releases, newsletters, and website content.
- Manage email marketing campaigns, including design, scheduling, audience segmentation, and performance analysis.
- Support paid media and advertising efforts (digital and print).
- Ensure consistent brand voice, look, and feel across all channels and locations.
- Identify and define content needs and creative direction for photography, videography, and social campaigns.
- Manage the company’s photography and video library, ensuring assets are organized and accessible.
- Oversee content execution, ensuring alignment with brand standards and marketing goals.
- Coordinate community outreach initiatives, charitable events, and sponsorships through TFB Cares.
- Build and maintain relationships with local organizations, media outlets, and partners.
- Represent the brand at select events and activations.
- Develop relationships with influencers and build brand awareness through that channel
- Track marketing KPIs and create performance reports for campaigns.
- Monitor ROI on advertising, events, and promotions.
- Provide insights to leadership to guide decisions on strategy, spend, and growth opportunities.
- Maintain reporting dashboards for digital performance, email engagement, and social growth.
- Manage updates to brand websites, ensuring content, menus, and events are accurate and up to date.
- Optimize website content for SEO and monitor web performance analytics.
- Explore new digital platforms and emerging tools for brand growth.
- Assist with promotion and marketing of special events, holiday activations, and ticketed dinners.
- Develop event-specific campaigns, including social, email, PR, and paid ads.
- Support on-site event coverage for marketing and promotional purposes.
- Coordinate with operations teams to ensure marketing aligns with event execution.
- Create and distribute internal company newsletter to support employee culture and communication.
- Maintain the internal employee intranet with up-to-date forms, announcements, and resources.
- Collaborate with HR and leadership on recruitment marketing, job postings, and employer branding initiatives.
Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
From classic cocktails and craft beers to rustic Irish dishes and fresh, local fare, TFB Hospitality is dedicated to providing world-class eating & drinking experiences at each of our restaurant concepts and catering operations.
We believe in a team mentality where each member is as valued & relied upon as they are held accountable, no matter your role.
If this sort of ecosystem approach to food service and hospitality sounds like something you’d like to be a part of, we want to hear from you!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.