Marketing Operations Manager, Campaigns

We're looking for someone to join the Marketing Operations team to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You'll work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. If you're passionate about operational excellence and thrive on solving complex challenges, we'd love to hear from you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Build and maintain campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels [Events, Webinars, Conferences, Paid Media, Email, and Content Syndication]
• Ensure accurate lead capture by maintaining integrations between our marketing tooling and Salesforce and ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations
• Report on campaign performance across channels, including MQLs, funnel conversion, and ROI; collaborate with Marketing and Sales to share insights and improve lead workflows, data quality, and campaign impact
• Support the evolution of our lead scoring model ensuring the best quality and highest intent leads are handed off to Sales
• Partner with the Lifecycle team to create scalable nurture flows and self-serve experiences for leads that are not qualified or ready to engage with Sales
• Partner with Marketing and Sales to build, refine, and scale automated Outreach messaging campaigns that increase engagement and drive measurable pipeline impact
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

We'd love to hear from you if you have:

• 4+ years of experience within marketing operations within a B2B software company
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution
• Analytical thinking with the ability to turn data into actionable insights and recommendations
• A bias for action and comfort working in a fast-paced, evolving environment

While it's not required, it's an added plus if you also have:

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL
• Experience using AI tools to enhance campaign creation, personalization, or performance

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.