Marketing Operations Specialist

Company Description

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and soon, Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.

At Ayr, our strength lies in our people. We're re-imagining how we work across every part of our business, and we're looking for builders and doers to roll up their sleeves and help shape what's next.

The cannabis industry is fast-moving, complex, and full of opportunity. Together, we're not only shaping a company, but also building the future of cannabis. At Ayr you'll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.

Job Summary

The Marketing Operations Specialist supports the execution and coordination of retail and digital marketing initiatives across AYR's store network. This role bridges the gap between Marketing and Retail, managing campaign logistics, social media support, and field activations to ensure brand consistency and timely delivery. Organized, proactive, and passionate about cannabis and retail marketing, this individual helps keep projects on track, communications clear, and campaigns running smoothly from concept to execution.

Duties and Responsibilities

Retail Liaison Support

• Serve as a point of contact for store marketing requests, ensuring timely and accurate execution
• Support marketing presence at field activations, NSOs (new store openings), and events
• Manage ticket submissions for marketing-related store needs and follow through to resolution

Project Management & Campaign Coordination

• Assist in managing project timelines, deliverables, and stakeholder communication within Monday.com
• Support the planning and coordination of monthly marketing initiatives across retail and digital channels
• Organize and update in-store and TV content schedules to ensure brand consistency and campaign alignment

Social Media Support

• Create engaging, on-brand content for social channels using Canva and other creative tools
• Assist in planning, scheduling, and posting content across Instagram, Facebook, and X
• Track and report on key social performance metrics, identifying opportunities for engagement and growth

Cross-Functional Collaboration

• Partner with Digital Marketing, Retail, and Creative teams to ensure seamless execution of marketing initiatives
• Provide operational support for campaign rollouts, ensuring materials and messaging are delivered on time

Cannabis & Retail Market Awareness

• Stay informed on cannabis industry trends, competitor marketing, and retail best practices
• Contribute insights that help improve campaign performance and in-store marketing impact

Qualifications

• Bachelor's degree or equivalent combination of work/education experience accepted
• 2-4 years marketing ops experience in the cannabis, retail, or CPG industries.
• Proficient with Canva, Monday.com, Meta Business Suite (IG/FB), X (Twitter), and Dutchie or similar cannabis POS/marketing tools
• Hands-on experience creating, scheduling, and tracking social media content and engagement metrics across multiple platforms
• Proven ability to manage competing priorities in a fast-paced environment.
• Strong communication skills with a passion for cannabis, retail, and social media marketing
• Organized, proactive, and detail-oriented

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Education

• Bachelor's degree or equivalent combination of work/education experience accepted

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.