Marketing Ops Specialist, Fan Based Marketing (FBM)

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a Marketing Operations Specialist who can thrive in a fast-paced environment focused on helping us to grow our fan-based marketing capabilities. 

THE ROLE

This role sits at the intersection of marketing, data, and technology, ideal for someone who thrives in a fast-paced environment and enjoys wearing multiple hats. You will manage campaign operations from setup through optimization, coordinate priorities across teams, and help marketers leverage our platforms, tools, and data to reach fans more effectively.

We are a small, agile, and tech-savvy team, so flexibility and curiosity are key. The right candidate is a proactive individual with a strong understanding of digital marketing and marketing technologies. You will work closely with internal marketing, analytics, and product teams to ensure campaigns run smoothly, insights are surfaced effectively, and our martech stack continues to evolve in support of our mission to connect fans and artists in meaningful ways.

WHAT THIS ROLE WILL DO

• Manage campaigns end-to-end from planning and setup through post-launch sustainment and optimization.

• Serve as the central point of contact for supported marketing platforms, bridging all internal and external marketing teams. Responsibilities include (but are not limited to) training and onboarding marketers, liaising between the platform vendors and internal stakeholders, troubleshooting issues, collaborating on audience creation, and keeping documentation up to date.

• Develop a high-level understanding of the marketing technology infrastructure to effectively train end users, troubleshoot platform errors, and ensure successful campaign execution.

• Partner with internal client marketing teams to execute digital media plans based on goals and available data. 

• Work closely with analysts to define goals and KPIs, monitor performance, and interpret data insights. Use findings to evaluate strategy and creative effectiveness, develop recap presentations for stakeholders, and provide actionable recommendations for ongoing optimization and ROI improvement.

• Support a rigorous testing and optimization culture, implementing a testing framework to continuously test and optimize for incremental impact.

• Assist in proposing new and innovative marketing technologies to enhance the effectiveness of Fan-Based Marketing initiatives. 

WHAT THIS PERSON WILL BRING

• Bachelor’s degree or equivalent work experience.

• 1-3 years with email or paid media marketing at scale, creating and executing campaigns at an agency, in-house team, or DSP.

• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment. 

• Never-ending intellectual curiosity. Ask questions about processes, how things work, and what’s the best way to solve a problem.

• Ability to think strategically while executing tactically, balancing long-term initiatives with immediate priorities and maintaining a strong sense of urgency.

• Creative thinker with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or organization. 

• High attention to detail and comfort working with data; able to validate campaign inputs and results, and make data-informed recommendations that drive alignment across teams.

• Solid understanding of experimentation and testing principles, with the ability to improve test design, implementation, and learning frameworks.

• Exceptional communication skills, both written and verbal, with the confidence to influence and collaborate across technical and non-technical teams.

• Hands-on and adaptable, comfortable learning new tools, troubleshooting issues, and stepping into different roles as needed to support a small, tech-savvy team.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

• WEALTH: 401(k) program with company match, stock reimbursement program

• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

#LI-GV1

#LI-HybridLosAngeles, CA

#LI-RemoteLosAngeles,CA

----------

The expected compensation for this position is:

$61,000.00 USD - $77,000.00 USD

Pay is based on a number of factors including market location, qualifications, skills, and experience.