Marketing Science Senior Analyst

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

You will:

• Ensure that the analyses, reports, dashboards, and other deliverables fulfill client needs.
• Shape analytics content and provide your point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration in Tableau Cloud.
• Work closely with the Data Engineering team to ensure that data are trafficked and surfaced as expected to power dashboards and regular reporting and deliverables.
• Keep abreast of product updates (Tableau Cloud offerings, Tableau Pulse, etc.), best practices, and proactively follow up with required changes in our implementation and appropriate communications.

You have:

• 5+ years' experience in Digital Analytics implementation.
• A./B.S. degree in a quantitative or technical field, including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information architecture. M.A./M.S. degree preferred.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau or PowerBI.
• Expertise in data analysis and storytelling.
• Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenatios and mockups to present ideas.
• Experience designing and presenting reporting deliverables to cross-functional audiences.
• Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX).
• Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and Interactive reporting.
• Strong critical thinking skills: you're willing to ask questions and go the extra mile to understand processes and the why behind the work and not just the how.
• Expertise in digital media measurement.
• Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning.

Improve collaboration and team relationships.

Increase employee engagement.

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.