Marketing Specialist

The Marketing Specialist is responsible for coordinating and managing relationships with both internal teams and external vendors to ensure marketing campaigns are delivered on time, within budget, and meet the highest quality standards. This role involves partnering with the core marketing team to optimize workflows, establish process efficiencies, and uphold a standard of excellence across multiple departments. The Marketing Specialist will lead the creation of impactful marketing materials, drive initiatives to enhance the firm's presence across diverse channels, and evaluate digital campaign performance to achieve key marketing objectives.

PRIMARY RESPONSIBILITIES:

• Coordinate and manage marketing projects to ensure timely delivery and budget adherence, while providing clear and transparent communication to all stakeholders throughout the process.

• Collaborate with the core marketing team to optimize marketing workflows, establish a standardized process framework for excellence, and drive adoption across multiple internal departments to ensure alignment and efficiency.

• Oversee the creation and execution of key marketing materials, including sales sheets, email campaigns, landing pages, newsletters, and content-driven initiatives, ensuring alignment with brand goals and marketing objectives.

• Support the strategic planning and execution of initiatives to enhance the firm's marketing presence across diverse channels, including video production, print collateral (such as trade show signage), digital platforms (email campaigns, social media, landing pages, forms), and live or virtual events (webinars, trade shows, broker meetings, and industry conferences).

• Demonstrate expertise in design by creating visually cohesive materials that adhere to advanced graphic design principles while consistently maintaining and upholding high brand standards.

• Analyze and assess digital marketing campaigns against performance goals (key performance indicators and return on investment)

• Oversee and maintain the marketing project management platform, ensuring streamlined workflows and task tracking; lead twice-weekly production meetings to align the team and drive project progress.

• Manage virtual and in-person events, including logistics, promotions, lead capture, campaigns, signage, and collateral.

KNOWLEDGE, SKILLS & ABILITIES:

• Computer proficiency with Microsoft Office (Word, PowerPoint, Excel) and Canva

• Proficiency with Marketing Automation platforms such as Marketo or Pardot

• Proven outcomes in email marketing and social media promotions

• Demonstrates high attention to detail

• Knowledge or strong desire to learn about the insurance industry

• Proven ability to write content on complex/technical topics

• Strong written and verbal interpersonal communication skills

• Ability to operate under solid pressure and meet tight deadlines

• Aptitude for leveraging and integrating AI tools to enhance efficiency

• Effective project management and time management skills, especially when working with others.

• Strong understanding of design and marketing principles and best practices

EDUCATION & EXPERIENCE:

• Bachelor's Degree or equivalent combination of education and work experience

• 4+ years' relevant experience

• Experience leading sales enablement efforts

• Experience writing and editing professional content

• Experience with business to business (B2B) marketing automation and lead generation campaigns

IMPORTANT NOTICE:

• This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.