Marketing Specialist

Reports to: Vice President, Sales & MarketingPosition Summary:

• This position is responsible for supporting the Marketing department, including assisting with planning and tracking marketing campaigns, capturing and analyzing data, reporting, updating Marketing content, continuous improvement of lead programs, acting as a liaison between Sales and Marketing departments, and coordinating successful trade shows and events.

Essential Duties and Responsibilities:

• Sales Enablement & Platform Management
  • Lead the administration and optimization of key sales enablement platforms to ensure smooth onboarding, access, and usage across sales teams.
  • Maintain the accuracy and professionalism of digital tools and assets such as business card platforms and contact profiles.
  • Serve as a liaison between vendors and internal stakeholders to resolve technical issues and maximize platform performance.
• Marketing Analytics & Performance Reporting
  • Develop and maintain marketing performance dashboards, reporting on KPIs such as lead quality, campaign effectiveness, email engagement, website traffic, and ROI.
  • Analyze lead data from various sources, reconcile discrepancies, and support credit/refund processes with external vendors.
  • Generate actionable insights to inform strategy and improve campaign outcomes.
• Digital Marketing Strategy & Campaign Execution
  • Support SEO and digital content strategies through keyword research, performance tracking, and application of best practices.
  • Collaborate with internal teams and third-party vendors to execute email campaigns, blog content, and multimedia assets aligned with sales objectives.
  • Track and report on campaign performance using tools like Google Analytics, Google Search Console, and BrightEdge.
• Marketing Operations & Resource Management
  • Maintain marketing systems, manage promotional and content assets, and oversee internal tools to support campaign and communications workflows.
  • Track departmental budgets, process invoices, and monitor ROI for marketing programs, including email and PPC initiatives.
• Program & Project Management
  • Manage a centralized content calendar and marketing project workflows using project management platforms like Monday.com.
  • Lead regular team meetings, develop agendas, assign tasks, and ensure timely execution of cross-functional initiatives.

• Employee Engagement & Recognition Programs
  • Administer employee and sales recognition initiatives, including monthly contests, quarterly awards, and year-end programs to foster a high-performance culture.
  • Coordinate with leadership to ensure effective program delivery and impact.
• Cross-Functional & Administrative Support
  • Facilitate marketing onboarding and training processes for new hires.
  • Maintain internal contact databases and systems such as OneSource.
  • Provide general support across marketing functions to enhance team productivity and collaboration.
  • Perform other duties as assigned.

Supervisory Responsibilities:No formal supervisory role.  Education and Experience Requirements:

• Associate or Bachelor’s Degree in Business Administration, Marketing, or related

• Shown ability to collaborate with cross-functional team members to accomplish tasks.
• Good understanding of office management and marketing principles preferred
• Adobe or other Creative Suite experience a plus

Required Skills/Competencies:

• Thoroughness and detail oriented.
• Technical Capacity.
• Customer/Client Focus.
• Personal Effectiveness/Credibility.
• Proficiency in MS Office Suite
• Strong written and verbal communication
• Excellent problem solving skills
• Strong Interpersonal communications skills

Physical/Mental Demands: Position requires a high degree of concentration to manage frequent interruptions while meeting strict deadlines. Position is largely sedentary; however, some filing is required. The ability to lift files, open filing cabinets and bend, sit or stand is necessary. Occasional driving is required.Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Compensation:The pay range listed is the base pay range that Satellite Shelters, inc/Satellite Industries, Inc. reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible employees and vary based on the plan options selected by the employee.

Compensation: The pay range listed is the base pay range that Satellite Shelters, inc/Satellite Industries, Inc. reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible employees and vary based on the plan options selected by the employee.

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